KnowledgeStorm Web Site Redesign Emphasizes Enhanced User Experience

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Company Web site restructured to be more interactive and intuitive for site visitors.

Our new site will continue to contribute to the value that both our users and vendors receive through their relationship with KnowledgeStorm. This redesign is another step in our efforts to continually enhance our users' and vendors' experiences, as well as to deliver additional functions and features.

KnowledgeStorm (http://www.knowledgestorm.com), the Internet's top-ranked technology solutions content and search site, today announced that the company has redesigned its core Web site, http://www.knowledgestorm.com , as well as its specialty sites, and has added new features making the site more visibly appealing and helpful to business and technology professionals throughout all stages of the information technology buying cycle.

"Our new site provides visitors with even better access to relevant tools, research and solution information," said Kelly Gay, KnowledgeStorm CEO and president. "We have designed http://www.knowledgestorm.com to be a primary source of technology information on the Internet — a one-stop resource for business and IT professionals. We continue to strive for excellence in breadth and depth of content, making us a dominate force in technology content and search."

The popularity of KnowledgeStorm continues to grow as many business and technology professionals are using the Web site to research technology solutions. This year, KnowledgeStorm has doubled the size of its network to include over 150 sites through partnerships with prominent media companies, such as CMP Media and IDG's Computerworld, and KnowledgeStorm has experienced a 40 percent growth in leads delivered to our technology vendor customers. Over the past year, KnowledgeStorm's user base has grown almost 50 percent, and site traffic has increased to approximately two million visits per month.

The KnowledgeStorm site provides resources to help make the technology purchasing process easier. New site features give visitors access to valuable research and educational materials to stay up-to-date on technology news and information relevant to their top business priorities. The new Project Tools section gives user access to tools like the ROI Calculators, designed by industry expert Nucleus Research, to quickly calculate an IT project's return on investment. All of the updates allow users to more easily find the information they are searching for, in the most logical places, and to support them in their research, evaluation and selection of technology solutions.

KnowledgeStorm is a marketing vehicle used by technology vendors to increase brand awareness and generate leads. As part of the redesign, a new section, For Vendors, was specifically developed as a resource for KnowledgeStorm customers. Vendors will now have one-click access to the pages they view most often as well as links to other useful information and articles. The For Vendors page is accessed from the new global site navigation located at the top of every page and includes sections such as: My Content, My Leads, My Activity Reports, My Company Account, My Profile, What’s New and Helpful Resources & Articles.

The new About Us section will help site visitors learn more about KnowledgeStorm. This section includes information on the company, its customers, its partner network sites, its solutions, as well as a redesigned press room that better guides media and prospective clients to the latest industry news and KnowledgeStorm company announcements.

"We are extremely pleased to announce the launch of the KnowledgeStorm site redesign," said Gay. "Our new site will continue to contribute to the value that both our users and vendors receive through their relationship with KnowledgeStorm. This redesign is another step in our efforts to continually enhance our users' and vendors' experiences, as well as to deliver additional functions and features."

About KnowledgeStorm

Founded in 1998, KnowledgeStorm is the Internet's top-ranked technology solutions content and search site. With the largest online index of IT solutions, KnowledgeStorm offers technology buyers a free, easy and comprehensive means to match business requirements to a "short list" of technology providers and to stay current on technology topics and trends. This information is available through the KnowledgeStorm Network, which includes http://www.knowledgestorm.com, specialty search sites and syndication partners. Technology vendors use KnowledgeStorm's efficient, effective lead generation services to fill sales pipelines with motivated and educated buyers. For more information, visit http://www.knowledgestorm.com .

KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm, Inc.

Media Contact:                    

Amber Reed

KnowledgeStorm, Inc.

678-597-5910

Amber.Reed@KnowledgeStorm.com

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