Wireless POS Market Segments, Size and Strategy

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Wireless POS (wPOS), which first gained media attention around the turn of the century (2001), has since developed into a far more realistic offering. Most of the leading terminal manufacturers have released wireless POS devices aimed at cornering this burgeoning market and with good reason. Based on research conducted with leading manufacturers and market end users. Mercator Advisory Group has estimated a potential market of over $1 billion for wWAN and wLAN point-of-sale terminals.

Wireless POS (wPOS), which first gained media attention around the turn of the century (2001), has since developed into a far more realistic offering. Most of the leading terminal manufacturers have released wireless POS devices aimed at cornering this burgeoning market and with good reason. Based on research conducted with leading manufacturers and market end users. Mercator Advisory Group has estimated a potential market of over $1 billion for wWAN and wLAN point-of-sale terminals.

"On the surface, the potential for wPOS is huge: however, terminal manufacturers will need to exercise caution when choosing the market segments to which they aim to serve," noted Mike Friedman, Director of Mercator Advisory Group's Emerging Technologies Service. "We cannot stress enough the impact an idividual market segment's operational, functional, and technologies requirements have on wPOS adoption."

In Wireless POS Market Segments, Size and Strategy, Mercator Advisory Group examines the viability of wPOS in the United States across twelve identified market segments. The report estimates the total addressable market sizes of Pay-at-table, Single-Lane, Boutique Retail, Multi-Lane Retail, Convenience Stores, Temporary Retail, Specialty Retail, Restaurant Deliver, Taxi, Law Enforcement, Sports and Recreation, Services, and Fast Food. The result is a detailed analysis of a potential billion-dollar wave of terminalization.

With an eye on potential adoption, the report further discusses the functional, technological, and operational implications of serving the identified market segments. Discussions of the market requirements offer insight into which segments vendors should target based on their market profile and competitiive advantages. The report summarizes current terminal manufacturer developments in wPOS and includes a brief overview of wireless WAN and LAN technologies.

Highlights of this report include:

  • Wireless POS hardware design depends more on the requirements of target markets from a design, functionality and operational perspective than traditional POS devices.
  • The total addressable market for wireless POS terminals is conservatively estimated to be upwards of $1 billion.
  • 12 unique market segments are identified, sized and discussed with regards to the wireless POS physical, functional, and operational requirements including Taxi, Pay-at-Table, Fixed and Non-Fixed Retail, Services, and Law Enforcement.
  • Despite their push towards wireless products, terminal manufacturers may be missing the boat from a design perspective. A review of current US market offerings and manufacturer strategies is included.
  • Acquirers, ISOs, and network operators servicing these merchants need to be aware of segment nuances as these will dramatically affect future information based service offerings.

Members of Mercator Advisory Group have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits. Please visit us online at http://www.mercatoradvisorygroup.com.

For more information call Mercator Advisory Group's main line: 508-845-5400 or send email to info@mercatoradvisorygroup.com.

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Robert Misasi
MERCATOR ADVISORY GROUP
781-419-1700
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