Factiva Enhances Sales Productivity Solutions, Adding 400,000+ New UK Company Profiles

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Factiva SalesWorks combines substantial new UK company and executive profiles with FactivaÂ?s global news and content collection.

Factiva®, a Dow Jones and Reuters Company, today announced that D&B® profiles for over 400,000 private UK-based companies and 1.4 million executives are now available in Factiva SalesWorks(SM) and Factiva Companies & Executives(SM), helping sales and marketing teams to fill their pipelines with qualified prospects, accelerate their sales cycle and drive revenue.

The new content includes private UK companies with total assets of at least £50,000 or more than 25 employees. Now, detailed Company Snapshots including D-U-N-S® Number, Auditor/Accountant and key financial data such as number of employees and annual sales, employee and sales growth, net worth, net income and profit margin in local currency are available. Company records also include deeper financial data including the last five years of the balance Sheet, income statement (profit & loss account) and cash flow as well as key ratios for the last three years.

The additional content enhances the already powerful Factiva SalesWorks and Factiva Companies & Executives products, which now include all listed companies, and a global total of 1.4 million company profiles and five million executive profiles. When combined with Factiva’s global news collection including the exclusive combination of the Dow Jones, Reuters, and The Associated Press newswires, same day and archival coverage of The Wall Street Journal, New York Times, and Financial Times, and over 9,000 must-have news and business sources, Factiva’s sales productivity solutions truly allow sales professionals to understand their customers.

“’Know your customer’ is a mantra that is drilled into sales and business professionals everywhere, but the rate of change in the market and the volume of information with which these people must contend, means that even the most diligent are likely to be unprepared when they make their next sales call,” says Alan Scott, chief marketing officer at Factiva. “With this combination of extensive company and executive information plus unrivalled global news and business information, sales and business professionals can instantly equip themselves with authoritative facts about their customers, prospects, partners and competitors, and improve key business relationships.”

The interface for Factiva SalesWorks and Factiva Companies & Executives, which was specifically designed based on research into the way sales and business professionals work, dramatically improves productivity by providing quick and easy filtering capabilities. If for example, a UK-based salesperson selling a new accounting system was given the “City” territory, it would take less than a minute in Factiva SalesWorks to produce a list of all the Chief Finance Officers in the City of London including their contact and address details. The salesperson could further refine this list by industry, company size, rate of growth or a number of other criteria, and prepare to make calls.

“When multiplied out over a large salesforce, these types of productivity savings are significant,” says Mr. Scott. “The pressure for any sales organization to keep the pipeline full is immense, and if salespeople can spend less time searching for names and more time preparing for the opportunities or understanding their customers’ requirements, they will clearly be more successful.”

The new UK company and executive profiles are available in both the European and Global content packages for Factiva SalesWorks and Factiva Companies & Executives.

About Factiva

Factiva, a Dow Jones & Reuters Company, provides essential business news and information together with the content delivery tools and services that enable professionals to make better decisions faster. Factiva’s unrivalled collection of more than 9,000 credentialed sources includes the exclusive combination of The Wall Street Journal, the Financial Times, Dow Jones and Reuters newswires and the Associated Press, as well as Reuters Fundamentals, D&B, and Bureau van Dijk company profiles.

Factiva’s innovative, XML-based and Web services-enabled technology platform provides access to this rich content collection via Factiva’s role-specific products or through customized enterprise, group or personal solutions. Executives, information professionals, marketers, salespeople, and other professionals can easily monitor and understand the latest news, market trends, and business challenges relevant to them – directly from the Microsoft Office and job-specific applications they use every day.

For more information visit: http:// http://www.factiva.com/press

For more information:

Ken Saunders

Hill & Knowlton for Factiva

Ph: +44 (0)20 7413 3193

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Ken Saunders
44 0 20 7413 3193
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