Leading site iPodlounge Becomes iLounge, Announces Fall iPod 101 Guide

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Having established iPodlounge.com and the iPodlounge Buyers' Guide as the world's foremost authorities on Apple Computer's iPod digital music players and accessories, independent publisher The Media LLC today announced a major evolution of its business. Effective immediately, iPodlounge has become iLounge: the premiere destination for all things iPod, iTunes, and beyond.

Having established iPodlounge.com and the iPodlounge Buyers' Guide as the world's foremost authorities on Apple Computer's iPod digital music players and accessories, independent publisher The Media LLC today announced a major evolution of its business. Effective immediately, iPodlounge has become iLounge: the premiere destination for all things iPod, iTunes, and beyond.

"Our love of music and iPods drove the first stage of our growth," explained Dennis Lloyd, Publisher of iLounge, "today, Apple's iTunes has become a critically important piece of software, with support for videos, photos, podcasts, and more. We want to grow with the growing needs of our readers and the expanded features of iTunes. So the new iLounge offers the world's best tutorials on all of iTunes' features, plus all of the incredible iPod news, reviews, features and photo galleries we've become famous for. Best of all, we're ready for what's coming next."

Since its founding in 2001 - only days after Apple announced the first iPod - iPodlounge has innovated numerous popular features within the iPod community, including its famous iPods Around The World photo galleries, popular Discussion Forums, and Ask iPodlounge Q&A column. All of these features remain on the new iLounge site, along with the world's largest and most comprehensive database of iPod hardware, accessory, and software reviews, and superb daily news, each dating back to the earliest days of the iPod economy.

On the strength and diversity of its content, the site has exploded in popularity, doubling its traffic every six or fewer months. Today, iLounge boasts over 3,000,000 visitors and 20,000,000 page views each month. Additionally, its recent Spring/Summer 2005 Buyers' Guide was downloaded over 350,000 times directly from the iPodlounge web site, and spread untold additional times through file-sharing networks and person-to-person transfers.

"Our Guides have grown in popularity," said Jeremy Horwitz, Editor-in-Chief of iLounge. "We pioneered the idea of downloadable, digital iPod magazines with the production quality and content of newsstand publications, and have permitted our readers to electronically spread these Guides for free to their friends and families. Now people print them, shop with them, and use them to teach their co-workers about iPods. Now, just in time for the Back to School season, we're creating a special new issue - a free, easy-to-read iPod book so that anyone can learn how to make the most of both an iPod and iTunes."

With a publication date of August 15, 2005, iLounge's Fall "iPod 101" Guide will feature over 100 pages dedicated to every aspect of the iPod and iTunes. Over 40 pages will be devoted to key iPod features and accessories, while a special supplement will offer 100 bite-sized iTunes tips useful to all types of iPod owners. As with prior editions of the Guide, this version will also feature first looks at brand new iPod accessories, two impressive contests, and significant contributions from iLounge's huge reader community. It will be available in PDF format, guaranteeing that no purchase or proprietary software is necessary for any person to enjoy its content.

"Through strong advertising support, we maintain our commitment to providing our readers with the best iPod and iTunes information for free," Lloyd continued. "Between the new iLounge site and our new Guide, we reach more new and prospective iPod owners than any other publication in the world, and will continue to do so into the future."

About iLounge

Headquartered in Irvine, California, The Media LLC's iLounge is the world’s leading independent resource of iPod information, and is not affiliated with or owned by Apple Computer, Inc. or any other manufacturer of iPod accessories. Its predecessor site iPodlounge has been spotlighted by the Associated Press, CNBC, the Guardian (UK), iCreate magazine, Italian Vogue magazine, the Los Angeles Times, National Post (Canada), the New York Times, Reuters, SlashDot, Stuff (UK), TechTV, The Age (Australia), The Sun (UK), Time Magazine, USA Today, Wall Street Journal, and Wired.com, amongst many others.

About the Fall Guide

For additional editorial and advertising information on the iPod 101 / Back to School Guide, please visit our informational web page at http://www.ilounge.com/bg2k5/. To download previous editions of the Buyers' Guide, visit our downloads page at http://www.ilounge.com/buyersguide/.

Contact:

Business inquiries only:

Dennis Lloyd

Publisher, iLounge

949-651-9113

e-mail protected from spam bots

Editorial inquiries only:

Jeremy Horwitz

Editor-in-Chief, iLounge

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ILOUNGE
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