Holyoke, MA (PRWEB) July 15, 2005
ArtsEfest.com recently expanded to included an online craft store that features thousands of products from all of its current exhibitors. The enhancement makes it faster, easier and more convenient for shoppers to locate products, said Brian Appell, the owner and developer of artsEfest.com.
"Instead of searching through all the craftersÂ Websites to find what they are looking for, shoppers can look in our craft store and order products from multiple crafters from the same location," Appell explained. "We list more than 1,000 different products from our exhibitors. This makes us the largest single online store for handmade crafts."
In addition to expanded access to products, artsEfest.com gives crafters the ability to build their own e-commerce Website and sell items online. Crafters can build a site without technical expertise, such as hypertext mark up language (HTML) or any programming language. Their site will be listed in the Online Craft Show, which is an extensive directory of craft-related Websites.
"What makes us unique is that we have taken a niche market and provide them the tools to build their own e-commerce Websites, so they can market their products to a larger audience for the same price that it cost for a weekend craft show," Appell said. "There are many other sites that offer this functionality, but we have taken one market segment and geared our advertising and marketing to that vertical."
And unlike other craft Websites that offer directories, artsEfest.com does not take a commission and it allows crafters to have their own domain name for their individual Website. "This way they can be a part of our site, but also stand alone," Appell added.
ArtsEfest.com has been live online since July 15, 2003. The Website was born from AppellÂs passion for photography and his desire to provide artists and crafts people with a way to support their passion without relying solely on weekend sales.
"Upon having endless discussions with art enthusiasts, I concluded that people love to go to craft shows in part because they have the opportunity to view all types of creations in one location," explained Appell, whose parents operated a home-based craft business. "I thought about how I could replicate that atmosphere through the internet, which would provide more selling options, 24 hours a day, 7 days a week."
AppellÂs vision is to provide an online community, where artists and crafters share ideas with one another, have an easy and inexpensive way to display their creations, and reach a broad audience. "At the same time, we aim to foster public appreciation for handmade crafts in the age of mass-produced machine or sweatshop-made products," he said. "We want our customers to know that when they purchase from artsEfest.com, they are supporting not only the talent, but the livelihood of many of our crafters."
For more information, contact Brian Appell directly at 413-265-3608 Â http://www.artsEfest.com.
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