Brulant Redesigns Things Remembered's Website

CLEVELAND, Ohio (PRWEB) July 18, 2005

Brulant, Inc., NE Ohio’s largest information technology (IT) and business solutions consulting firm for Fortune 1000 and middle-market companies, has redesigned ThingsRemembered.com, the online arm for the leader in personalized gifts, in order to improve the customer experience and the e-commerce process.

Things Remembered.com, which was redesigned by Brulant in late 2004, processes over 17,000 orders per month, as customers order personalized gifts that range from picture frames to clocks.

“We redesigned the site in direct response to our customers’ needs,” noted Sue Davidson, Senior Vice President, Merchandising, Marketing & E-Commerce, at Things Remembered. Ms. Davidson highlighted some of the changes implemented to better benefit the consumer as:

• Consumers want easy to use personalization: A tool was designed to help guide customers through the engraving and personalization process online.
• Visits to an e-commerce site generally contain multiple click-throughs. The site was designed to increase the functionality speed by 33%.
• More than 1.5 million customers visited ThingsRemembered.com during the holidays. The site was redesigned and launched so as to improve the overall customer experience and satisfaction during the 2004 holiday season and beyond.

In response to the redesign, Ms. Davidson notes the following results:

• Visits have increased by 40% over the previous year due to the new site’s search engine-friendly design and increased focus on external marketing efforts.
• Orders are 25% over the previous year while sales are nearly 40% over the previous year.
• New navigation architecture coupled with compelling content and gift suggestions speeds up the shopping process by 30%, letting customers focus on personalizing their gifts and completing their order efficiently.
• The overall level of customer satisfaction has increased, shown by a decrease in customer complaints and an increase in customer feedback ratings.

About Brulant, Inc.

Brulant, Inc is a full-service management consulting and technology integration firm delivering innovation and business value to middle-market and Fortune 1000 companies. Brulant specializes in industry-specific solutions, strategy, outsourcing, e-business, and business intelligence solutions, to help companies gain competitive advantage, generate revenue and achieve lower costs. Brulant has deep industry and business process expertise in the consumer goods and retail, financial services, manufacturing and distribution, healthcare and life sciences, government and non-profit industries. Some of Brulant’s clients include Case Western Reserve University, Citizens’ Bank, Charter One Bank, The Cleveland Clinic, Cole, Key Bank, Luxottica, ICI Paints, JoAnn Stores, Pearle Vision, Lions Club, MTD Products, National City Bank, Sears, Steris and University Hospitals. For more information, visit Brulant’s web site at http://www.brulant.com.

About Things Remembered

Things Remembered, based in Highland Heights, Ohio, is the nation’s leading chain of personalized gift stores, with more than 700 stores in 47 states. For more information or for store locations, call 1-800-274-7367 or log on to http://www.thingsremembered.com.

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