Fashion Design Students Give Taste of Their Work at Fashion Show at "The Taste of Lincoln Avenue"

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Fashion students from International Academy of Design and Technology in Chicago coordinate and produce events as a class practicum.

This summer, fashion design students from International Academy of Design and Technology (IADT) in Chicago are displaying their talent and expertise in a series of summer fashion show. The next show will be at the "Taste of Lincoln Avenue" event. This event began in 1984, as a way to help fund the Wrightwood Neighbors Association, and to provide financial support for local schools and non-profit organizations through grants. It began with crowds of 10,000 attendees, and has now grown to more than 50,000 visitors for the two-day event.

The half hour fashion show will be on both Saturday and Sunday, July 30th and 31st. at 6 pm.

As part of the Merchandising Management curriculum Fashion Show Practicum, these Fashion Design & Fashion Merchandising classes work all summer on events which they run themselves, including fittings, dressing and supervision of the Ford models that are used in the show, garment selection and preparation, choreography, music, and full set up and breakdown of the show. IADT ( is a career-focused school that offers training in fashion design and classes that are relevant to a future career.

The junior and senior level student’s work began in May with the International Academy of Design and Technology’s 26th annual student fashion show, IMAGINE 2005, sponsored by General Motors’ North Central Region. It was a student-produced event, showing some of the season’s most innovative and memorable fashion concepts. The summer shows will use some of the same garments from IMAGINE, some new ones, some from former shows; from casual to wearable art for evening.

IMAGINE is a uniquely student-produced event, with involvement going well beyond IADT’s fashion design majors. IADT advertising and design/computer graphics students created the logo, poster, invitations and program for the event. Computer/3D animation and audio for the show was produced by the school’s multimedia and design students, technical support by PC/LAN students, set design by interior design students, and show production support by merchandise management majors.

Travis J. Reed, a graduate of IADT who has an extensive resume in the fashion field, mentors these students as the instructor of classes. He brings his experience at the Flagship stores downtown Chicago of Marshall Fields, Anne Taylor and Sears, and shares his passion for visual merchandising. Covering the entire gamut of fashion marketing his classes include Visual Merchandising, Advanced Visual Merchandising, Fashion Show Production, Fashion Show Practicum, Fashion Technology and Retailing Practices and Principles.

IADT is located at One North State Street, downtown Chicago. IADT-Chicago is Accredited by the Accrediting Council for Independent Colleges and Schools. The schools programs are offered in a variety of disciplines based on a strong heritage in fashion and an expanding emphasis on high technology education.


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