EVTV1 and Vidsense™ Ink Rep Deal With Broadband Enterprises

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Penn Media has announced an agreement with advertising rep firm, Broadband Enterprises, for exclusive representation to place commercials on its video properties. The deal includes all video commercials that introduce content clips both on its video portal, EVTV1.com and the newly announced VidsenseÂ? program.

Penn Media announced today an agreement with advertising rep firm, Broadband Enterprises for exclusive representation to place commercials on its video properties. The deal includes all video commercials that introduce content clips both on its video portal, EVTV1.com and the newly announced Vidsense™ program.

Penn Media’s VP of advertising, Jeanie Davis said, “Although we sell advertising within our own e-zines, we felt that it was important to strike a deal with a company that specializes in the video area for our video properties. After an exhaustive search, we are very glad to come to agreement with Broadband Enterprises. Their energy and passion for selling broadband advertising made them go to the top of the list.”

Penn Media has been in beta on its video portal EVTV1.com since June of last year. There are 11 different content channels that have 60-90 second video clips, each preceded by a 15 second video commercial. In addition to the video portal, the deal with Broadband Enterprises also extends to the Vidsense™ program announced earlier this month.

Vidsense™ is a content and revenue program to video enable websites. By placing a single line of code to a site, content that matches the site’s content will be streamed by EVTV1 and revenues shared. Davis continued, “The deal with Broadband Enterprises will bring a steady flow of revenue for the partner sites within the Vidsense™ network.”

Broadband Enterprises SVP of Operations, Bryon Evje said, “We are proud to add EVTV1 and Vidsense™ to our growing list of publishers. The type of legacy content that they offer is unique and we are sure the advertisers will welcome these new eyeballs. We look forward to a long and exciting relationship as the industry moves toward maturation.”

For an interview or more information about Penn Media contact:

Mary Kolacki

Penn Media

mary at pennmedia.com

708-478-4500 x 109

About PennMedia

Penn Media is a media company that offers advertising solutions to marketers and advertisers. It does this by building relationships through content. It offers email solutions (Context Plus™ through Penn’s e-zine network of publishers), streaming video commercials connected to quality content (Penn’s video portal at http://www.EVTV1.com) and through Vidsense™, its video network. For more info, visit: http://www.pennmedia.com

About Broadband Enterprises

Broadband Enterprises is the largest broadband network. For its clients, Broadband Enterprises buys, produces and distributes advertisers' programming across the growing broadband networks that capture over 50 million viewers today. With broadband video capturing and retaining audiences longer, marketers are using the pre-roll ad unit to build brand, reach and ROI for clients. Broadband Enterprises brings its unwired network to the forefront of this media phenomenon.

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Mary Kolacki