J. Winsper & Co. Wins ACE B2B Award in NYC for B2B Web Site Design

J. Winsper & Co. leveraged their C-suite branding and marketing capabilities with its web marketing techniques.

Boston, MA (PRWEB) July 16, 2005 -- On July 19th, J. Winsper & Co. will be awarded a 2005 ACE B2B Award in New York City for its excellence in Web site design category. The Agency was hired over two years ago by Liquid Machines, Waltham, MA to help with B2B high-tech marketing and strategic counsel.

Just recently, the Agency was chartered to re-vamp the entire web site including messaging, architecture, design, content and Search Engine Optimization (SEO). In addition, J. Winsper & Co. has provided ongoing WWW maintenance and support. Winsper used its content management system, WebTopTM, which it licenses from NewFangled Web Factory, NC.

The B2B web site design award was based on four criteria:

1)   Applicability to target audience (Chief Information Officer)
2)   Design
3)   User friendliness/content
4)   Overall effectiveness

Jeff Winsper, president of J. Winsper & Co. states, "We are excited to be recognized by our peers, and more pleased that the site has improved Liquid Machines visibility with its target. The B2B web site Search Engine Optimization (SEO) has proven to increase Liquid Machines organic ranking and longer sessions."

Ed Gaudet, Liquid Machines Vice President, Product Management and Marketing states, For an emerging company in a high growth market, our web site is our single most important marketing asset. J. Winsper delivered an award-winning web site that connects to our target audience logically as well as emotionally. Our customers, partners and prospects now have an easy and intuitive site which presents the Liquid Machines value proposition clearly and concisely, making us the number one choice in our category, Enterprise Rights Management.

About J. Winsper & Co.

J. Winsper & Co. is a full-service brand advertising and marketing communications agency located in Chestnut Hill, MA. It provides honest, compelling, integrated communications that accelerates its clients business during times of discontinuous change. The independent agency represents both emerging and established companies in a variety of industries, including technology, business-to-business, finance, retail, luxury and consumer markets. B2B experience focuses on c-level marketing communications with clients such as Siemens Business Services, Hawker Jets, Information Builders, Liquid Machines and Unica Corporation. Luxury marketing experience includes Pilatus Aircraft, Youngs Brewery, UBS, Raytheon Aircraft (Beechcraft Jets), and Moonrock Paper Company.

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