Third Channel Communications Briefs Chinese Delegation on Mobile Hollywood Content Future

The first channel was the TV, the second channel was the Internet, and the Third Channel is the cell phone.

Hollywood, CA (PRWEB) July 15, 2005 -- Third Channel Communications briefed a delegation of 36 officials from the Chongqing and Yanghou provinces and Chongqing Telecommunications Corporation on the future of Hollywood mobile content distribution in China at UCLA earlier this week. China's relatively new membership in WTO makes the country especially interested in economic development and trade issues. With this historic meeting, Third Channel is positioned to open the door to the world's largest market. "The demand from China for American and Western content is immense as 3G phones become the standard in China," says Han Feng, Director, Chongqing Telecommunications Corporation.

Chongqing and Yanghou provinces are undergoing enormous population and economic growth as massive public works and infrastructure development continue in both regions. "They came to us for our award-winning capabilities in international branding and advertising and the importance of a brand in the Chinese market," says Terry Balagia, Managing Partner of Third Channel. "The 2008 Olympics will put China on the radar of every major brand and advertiser in the world. Third Channel is uniquely equipped to bring branding to the world's largest market via the cell phone."

The company is currently discussing long-term agreements with the delegation to add to its mobile content distribution agreements with entertainment portals in India and Southeast Asia. Interested brands, marketers, and content owners are encouraged to contact Third Channel for representation.

About Third Channel Communications:
Hollywood-based Third Channel Communications is a category-first mobile marketing advertising agency that brings traditional advertising disciplines to the fast growing mobile marketing space. The company is a premiere provider of mobile marketing and communications solutions that extend the message beyond traditional channels directly into the hands of consumers.

A four-time CLIO winner, Terry Balagia, started his career in New York at agencies including McCann Erickson, Campbell-Mithune-Esty and Grey Advertising. Prior to co-founding Third Channel Communications, Terry was named senior VP of creative marketing for Fox Broadcasting Company in 2003. Mr. Balagia moved to Fox from D'Arcy, Masius, Benton & Bowles, where he was senior VP and executive creative director. While at D'Arcy, Balagia's tenure included campaigns for Activision, Sonicare, Chandron Winery and Blue Cross. His resume includes a stint at Saatchi & Saatchi Advertising, serving as creative director on the firm's Toyota of North America account. He also was executive creative director of Saatchi/Canada, handling the company's nationwide offices.

Beverly W. Macy is a seasoned executive in both rapidly growing and mature companies. Prior to co-founding Third Channel Communications she was Managing Partner of Y&M Partners LLC, a strategic advisory company serving the healthcare, entertainment, and emerging technology industries. Previously, she successfully positioned an emerging Internet technology company for merger with a leading global telecommunications company and also facilitated the acquisition of an entertainment company at the height of its growth. Macy spent 14 years at Xerox Corporation in global sales and marketing and began her career at Wang Laboratories in software development. She teaches Competitive Marketing and Strategy at UCLA.

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