New E-book On The Road With The Old Gals" Offers Tips On Selling Books Via Lecture

Dozens of "lessons learned" delivering lectures on the First Ladies is presented by author Feather Schwartz Foster.

(PRWEB) July 17, 2005 -- For those authors who enjoy meeting, greeting and speaking in public, selling your book via lectures might be the perfect vehicle!

Feather Schwartz Foster, author of LADIES: A Conjecture of Personalities" does just that: lecturing about the old" First Ladies - from Martha Washington through Mamie Eisenhower -- before nearly a hundred different groups and organizations. The lessons she has learned from these lectures is the basis of an informative and easy-to-read e-book titled On The Road With The Old Gals", (ESBN: 80339-050609-230438-00) available at www.epsteinpublishing.com for only $4.99.

Each step along the lecture route is paved with lessons learned" from experience. Starting with determining whether or not your book is viable for lectures (as opposed to book signings or readings) to targeting your audiences, finding and contacting them, preparing your flyer, preparing your materials, record-keeping, follow-up, and your lecture itself and its aftermath, author Foster provides dozens of lessons she has learned along the way.

Some of these lessons are relatively simple: use a carry-on piece of luggage to bring your books. Some lessons are more esoteric: should you charge for your lectures, and if so, how do you determine your price? Some lessons are hard-boiled: dont be afraid to turn someone down.

'On The Road With The Old Gals is not a primer for public speaking," says Foster. We are already assuming that you are comfortable in front of an audience. This merely helps the speaker fine tune the concept of lecturing about ones book (without spilling the beans) and selling books afterwards. Even better, it helps generate a receptive audience that will invite you back when your next book is released."

Foster continued, I have been fortunate in delivering about a hundred lectures on the old First Ladies. It seems that dozens of groups are all fascinated by my stories and "conjectures" about the likes of Frances Cleveland, Dolley Madison, Grace Coolidge, Nellie Taft and the other unknown First Ladies. And now that my second book, 'Garfields Train is being released, I have already lined up a half dozen repeat engagements -- and the book isnt even out yet!"

On The Road With The Old Gals" is a must for any author who plans to sell books via lectures before specific targeted audiences -- whether they are business groups, religious groups, womens organizations, political associations, etc.

Author Feather Schwartz Foster has been an amateur" presidential historian for three decades. Following a long career in advertising and having written a score of childrens musical shows, she has decided to draw on her thousand-volume personal presidential library and her love of history by penning LADIES: A Conjecture of Personalities" and Garfields Train".

On The Road With The Old Gals" is available as an e-book only, at www.epsteinpublishing.com or visit the authors web page at: www.authorsden.com/featherschwartzfoster.

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