Canadian Software Company Scores Major American Win, ElementCMS Selected as Content Management Solution for Ritchey Design Inc.

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Working closely with the marketing department at Ritchey Design Inc., Netimage Media Inc. will be implementing its flagship content management product, ElementCMS along with its tightly integrated E-commerce module, ElementCommerce.

We are pleased to announce that Ritchey Design Inc. of San Carlos, California has selected ElementCMS as the web content management and e-commerce solution for their new site.

Working closely with the marketing department at Ritchey Design Inc., Netimage Media Inc. will be implementing its flagship content management product, ElementCMS along with its tightly integrated E-commerce module, ElementCommerce. As an innovator in the mid- and enterprise-sized CMS software market, ElementCMS is the only system that allows users to manage all aspects of their e-commerce operations from within the CMS interface.

“We’ve been nothing but impressed with ElementCMS,” said Peter Roggeman, Director of Marketing at Ritchey Design Inc. “Like the world of IT, the bicycle business has seen a lot of change in recent years, and it’s important for us to have an up to date website with a CMS that is easy to manage so we can keep our content current without diverting too many resources. It’s going to significantly cut down on the time we spend managing our website and the integrated e-commerce solution means that we only have to train users on one system instead of two.” Arash Yazdani, Chief Operating Officer at Netimage Media comments, “Ritchey staff will be able to update product and pricing information with the same easy to use ElementCMS in-context editing system as the rest of the site content. This win is an important one for us as greater international acceptance of our system shows we are able to compete with and beat out the major vendors by delivering a superior product and the service and support our customers love.”

Look for the new and improved Ritchey site to be launched in August of 2005. You can learn more about ElementCMS at http://www.elementcms.com.

About ElementCMS: ElementCMS is an enterprise web content management system that allows users to easily create and manage content from an intuitive browser based interface. With offices in Victoria and Vancouver, B.C., ElementCMS has implementations on several continents. Select clients include Durham College, Environment Canada, the Municipality of Delta, and Ritchey Design Inc. ElementCMS is developed and maintained by Netimage Media Inc., a Victoria based technology firm. For more information, visit http://www.elementcms.com.

About Ritchey Design Inc.: Building bikes since 1974, Tom Ritchey was one of the early pioneers of the mountain bike, and has continued to play an important role in the cycling industry with many of his innovative design ideas going on to become industry standards. Ritchey Design Inc. is world renowned for its lightweight, high quality cycling components and accessories. These components are used by professional athletes in the world’s toughest pro races, but are also favoured by amateur racers and weekend warriors for their durability and value. Ritchey products have been featured on team bikes participating in races such as the Tour de France, and the Giro d’Italia, and on the bikes of top MTB pros like 14-time World Championship medalist Thomas Frischknecht since the first World MTB championships in 1990. For more information, visit http://www.ritcheylogic.com.

For more information contact:

Arash Yazdani

Netimage Media Inc.

Phone: 250.385.8051

Fax: 250.483.6607

http://www.elementcms.com

Ming Tan

Ritchey Design

Phone: 650.587.6716

Fax: 650.261.1317

http://www.ritcheylogic.com

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Arash Yazdani
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