Third Time's A Charm
National insurance company, Esurance, chooses Musync (www.musync.com) for the third time in a row to find and license the music for their latest national TV spot.
San Francisco (PRWEB) July 21, 2005 -- National insurance company, Esurance, chooses Musync (www.musync.com) for the third time in a row to find and license the music for their latest national TV spot.
Seb Jarakian, head of Musync said, We knew it would go well when the producer of the new spot, Paul Kelly from Wild Brain, the San Francisco animation company hired for the series of spots, called and said the whole marketing department at Esurance was listening to the CD of tracks we sent. That was exciting news!"
Musync, a San Francisco based company has helped Wild Brain before and Adidas through Chiat-Day, plus Clorox Corporation, and Visa.
This time", Jarakian said, they chose three songs for one 30 second spot, but we recommended they cut back to only two, in order to make the spot stronger. They chose two tracks from one artist, which was a total fluke, but good for Soren La Rue, from Experimental Division Records, the artist of both tracks: Extra Terrestrial (Oko Tek Remix) and Searching. La Rue is one of the many artists represented by Musync."
Musync specializes in cost effective music that's of the highest quality," Jarakian says, "We represent a lot of up and coming musicians and labels, but screen all the music thoroughly to make sure the quality is there before we sign them on."
"We like to give young talents a chance, and frankly, their music is often as good, if not better then some top talent tracks. And they're usually easier to work with; so the projects go together easier and no one feels ripped off. I really love what I do, and I hope it shows."
Started in 2001, music supervision and licensing company, Musync® finds and signs independent musicians and labels with high quality sound for licensing into all media - mostly radio and television advertising, but also includes video games, film/TV, multimedia and event production. Jarakian said, "Nowadays most people are 'short-changing' recording artists, publishers, and the labels, but we're helping the unknowns become known, and make a few bucks along the way."
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