MarketingSherpa to Release New Business-to-Business Marketing Data at IT Benchmark Teleconference July 26th: Complimentary Passes Available

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New B-to-B marketing data will be revealed at MarketingSherpa's IT Benchmark Teleconference. Go to for complimentary passes.

MarketingSherpa, a publisher of research and Case Studies for marketing professionals, will release the results of its annual IT Marketing benchmark Survey at a teleconference on Tuesday July 26th at 2pm ET/11am PT. Complimentary passes to attend the teleconference and receive a summary report of results are available at:

826-surveyed business-to-business marketers in the high technology (software, IT hardware and related services) industry revealed their campaign results and budgeting data to MarketingSherpa this June in the company's second annual survey. The teleconference will feature top-line data results, including a look at:

  • How b-to-b email marketing response rates are changing.

  • What tactics technology marketers want to invest more of their

budgets in, including search marketing, direct mail, telemarketing

and new alternatives.

  • Biggest differences from 2004 to 2005 in terms of which marketing

tactics are working and which are not.

Teleconference speakers will be Anne Holland, Publisher MarketingSherpa and Stefan Tornquist, Research Director. For further information,

please contact service at (877)895-1717 or register at

About MarketingSherpa, Inc.

More than 173,000 advertising, marketing and PR professionals read MarketingSherpa's publications every week. Praised by The Economist, Harvard Business School's Working Knowledge Site, and, MarketingSherpa publishes a wide range of Benchmark Guides, Buyer's Guides, and How-to Reports plus a 400+ Case Study Library. Visit the award-winning site

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June Holaday