(PRWEB) July 21, 2005
FOR IMMEDIATE RELEASE
Memphis, TN True Temper is proud to welcome a new member to its ÂgoldÂ family of products. Complimenting Dynamic GoldÂ®, its constant weight counterpart, the new Black GoldÂ® features a stepless, descending weight design meaning that the shafts get progressively lighter from long iron to short iron lengths. Black Gold features the same tour-proven ball flight of Dynamic Gold while offering a unique feel due to its descending weight properties. Its stepless profile also contributes to its distinct feel at impact in addition to providing custom clubfitters the ability to pinpoint a specific finished club frequency.
ÂDynamic Gold is constant weight, meaning that the 3-iron shaft weighs the same as the 8Âiron shaft, says Scott Hennessy, President / CEO. ÂWhile Dynamic Gold continues to be the overwhelming choice of professionals and top amateurs, there is a segment of players who prefer descending weight shafts because of their distinctive feel as the clubs progress into the shorter irons.Â He continues, ÂOur goal with Black Gold was to produce the best shaft possible for this player segment.Â
Utilizing True TemperÂs proprietary manufacturing processes, Black GoldÂs critical shaft parameters are held to exacting standards (consistency of the raw blank is held to within +/- 1.5 grams and the raw frequency is controlled to within +/- 2 cycles per minute) resulting in a Âfrequency tunedÂ product that combines the trimming flexibility of a stepless design with the unmatched quality and consistency that is the essence of True TemperÂs ÂgoldÂ heritage.
ÂFrequency is just one small dimension of the overall club system,Â states Graeme Horwood, Vice President of Engineering / R & D. ÂWith Black Gold, we not only focus on finished shaft frequency, but also weight, wall thickness, balance point and the consistent taper rate of the shaft from butt to tip. This attention to detail produces what we call a Âfrequency tunedÂ set of iron shafts with consistent feel and performance shot after shot and round after round.Â
ÂThe initiative with Black Gold was to produce a stepless shaft that not only had incredible playing characteristics but unmatched consistency versus anything currently in the stepless category,Â continues Hennessy. ÂIt is our precise manufacturing process that has established True TemperÂs gold series of shafts as the very best available and will position Black Gold as the most consistent stepless, frequency tuned shaft in the game today.Â
Black Gold is available in both tapered and parallel versions in R, S and X flexes. Its satin nickel finish not only reduces glare but gives it a distinctive, sleek appearance. The shaft is currently a tour only product, but will be available through all major club manufacturers and component distributors in early September 2005. Additional information is available at http://www.ttblackgold.com or http://www.truetemper.com.
True Temper Sports is the leading manufacturer of golf shafts in the world and is consistently the number one shaft on all professional tours globally. The Company markets a complete line of shafts under the True Temper and Grafalloy shaft brands, and sells these brands in over thirty countries throughout the world. True Temper Sports employs over 850 people in ten facilities located in the United States, Europe, Japan, China and Australia.
Contact: Chad Hall, Director of Marketing
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