Tocquigny CEO authors advertising leadership strategy chapter --Advertising thought leader addresses importance of innovation

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Yvonne Tocquigny, founder and CEO of Tocquigny, a metrics-driven advertising and marketing agency, has contributed a chapter on growth and innovation in the recently published book, Inside the Minds: Advertising Leadership Strategies, one of a series of books for business executives published by Aspatore Books.

– Yvonne Tocquigny, founder and CEO of Tocquigny, a metrics-driven advertising and marketing agency, has contributed a chapter on growth and innovation in the recently published book, "Inside the Minds: Advertising Leadership Strategies," one of a series of books for business executives published by Aspatore Books. Tocquigny was selected by the editorial board of Inside the Minds (http://www.aspatore.com) as a leader in the advertising industry.

"Advertising Leadership Strategies: The World’s Top Advertising Executives on Innovation, Growth Strategies, and the Future of the Ad Industry" (ISBN: 1-59622-172-0) is an indispensable guide for any advertising executive. This book provides targeted, specific advice from the varied perspectives of six seasoned professionals. As they reveal the secrets to effective and innovative campaigns, harnessing new technology, and what it takes to become a leader in the field, these authorities offer practical and adaptable strategies for excellence in telecommunications solutions.

Tocquigny’s chapter highlights the change and innovation necessary for advertising agencies to continue to grow and add value for their clients. She outlines the tremendous impact technology is having on the ability of Tocquigny to measure marketing ROI for its Fortune 500 clients. Tocquigny also advises executives on strategies for getting the best performance from their agency relationships.

"Inside the Minds: Advertising Leadership Strategies" is available at http://www.aspatore.com. Yvonne Tocquigny founded her agency in 1980; it is now one of the largest independent agencies in the United States. Under Tocquigny’s leadership, the agency is known for its measurement and analytics capabilities to drive better business performance and increased ROI for its clients.

The Inside the Minds series is revolutionizing the business book market by publishing an unparalleled group of executives and providing an unprecedented introspective look into the leading minds of the business and legal world. For complete information on Inside the Minds, please visit http://www.Aspatore.com or email store@aspatore.com. This book can be purchased immediately by visiting http://www.aspatore.com/store/details.asp?id=47 and is in bookstores nationwide. To order a copy of this book, you can also call 1-866-Aspatore.

About Yvonne Tocquigny

Yvonne Tocquigny is the founder and CEO of Tocquigny, an award-winning agency providing measurable integrated marketing solutions that drive proven results for global clients. Tocquigny’s focus on metrics and results gives clients guidance on increasing ROI on marketing spend, improving competitive market strategies and improving business performance. Headquartered in Austin, Texas and serving clients including Advanced Micro Devices, Caterpillar, Dell, Seagate Technology, and Symbol Technology, Tocquigny has been named one of the nation’s Top 50 B2B Agencies (B-to-B Magazine) and a Top 20 Interactive Agency (ADWEEK).

About Aspatore – Publishers of C-Level Business Intelligence

Aspatore Books is the largest and most exclusive publisher of C-Level executives (CEO, CFO, CTO, CMO, Partner) from the world's most respected companies and law firms. Aspatore annually publishes a select group of C-Level executives from the Global 1,000, top 250 law firms (Partners & Chairs), and other leading companies of all sizes. C-Level Business Intelligence™, as conceptualized and developed by Aspatore Books, provides professionals of all levels with proven business intelligence from industry insiders – direct and unfiltered insight from those who know it best – as opposed to third-party accounts offered by unknown authors and analysts. Aspatore Books is committed to publishing an innovative line of business and legal books, those which lay forth principles and offer insights that when employed, can have a direct financial impact on the reader's business objectives, whatever they may be. In essence, Aspatore publishes critical tools – need-to-read as opposed to nice-to-read books – for all business professionals.

About Tocquigny

Tocquigny is an award-winning agency providing measurable integrated marketing solutions that drive proven results for global clients. Tocquigny works with enterprise clients to deliver marketing strategy, direct marketing and database services, interactive advertising, web development, and creative services. Tocquigny’s focus on metrics and results gives clients guidance on increasing ROI on marketing spend, improving competitive market strategies and improving business performance. Headquartered in Austin, Texas and serving clients including Advanced Micro Devices, Caterpillar, Dell, Seagate Technology and Symbol Technology, Tocquigny is one of the Top 50 B2B Agencies (B-to-B Magazine) and a Top 20 interactive agency (ADWEEK). Visit http://www.tocquigny.com for more information.

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Sara Breuer