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Connexion by Boeing-equipped plane hosts Blog Business Summit editorial retreat.

Finally, a way to communicate effectively in the air

Connexion by Boeing, a business unit of The Boeing Company and The Blog Business Summit Conference announced a first for the Blogosphere today. Several influential bloggers issued their posts from 30,000 feet while winging their way to a conference planning retreat today. A Boeing 737-400 equipped with high-speed Internet access by conference sponsor Connexion by Boeing provided an airborne wireless hotspot to summit speakers during a technology demonstration flight between Seattle and Walla Walla, Washington.

Conference speakers, leading journalists and other well known bloggers are benefiting from a chance to test high-speed access to the World Wide Web; two-way, real-time e-mail and their corporate intranet, including virtual private network capability.

"Finally, a way to communicate effectively in the air," said Robert Scoble, who is a top blogger for Microsoft. "It will be hard to go back to a non-connected flight after this experience," he continued.

Steve Broback, organizer of the gathering said, "After getting a chance to try the Connexion service recently, I jumped at the chance to provide high-speed access to a group that demands to be connected 24/7. I contacted several of our conference speakers as the folks at Boeing offered the opportunity."

"No other group demands constant, broadband wireless connectivity more than the blogging and technical communities." said Vice President of Marketing and Direct Sales David Friedman. "We felt that fulfilling the in-flight needs of this particularly demanding audience would help spread the word about our performance advantage."

The Blog Business Summit brings expert bloggers together with entrepreneurial and corporate businesspeople for workshops on how to leverage the blogging platform for profit, collaborative, and public relations benefits. The San Francisco event will be held at San Francisco's Palace Hotel August 17-19.

For more information, please visit: and

About the Blog Business Summit

The Blog Business Summit is the gathering place for corporate and entrepreneurial bloggers to exchange information about how to best leverage the blogosphere to benefit their commercial ventures.

About Connexion by Boeing

Connexion by Boeing is, for the second year running, the recipient of the World Travel Award for World 's Leading High-Speed In-flight Internet Services Provider. It was recently named one of the wireless companies to watch in 2005 by IDC wireless services analysts, and is the recipient of Network Magazine 's Innovation Awards 2005 honor for " Product Breakthrough. " Through a broadband connection to an equipped aircraft, high-speed Internet, data and entertainment connectivity is delivered directly to travelers in flight. The Connexion by Boeing service is available today on flights offered by Lufthansa, SAS, Japan Airlines, ANA, Singapore Airlines and China Airlines. In addition, Korean Air, Asiana, El Al, Austrian Airlines and Etihad will begin offering the high-speed service on their long-range aircraft in the very near future. Connexion by Boeing also offers a high-speed connectivity solution for the business aviation and maritime markets and recently announced the launch customer for this portion of its business. Connexion by Boeing has agreements in place with more than 600 corporations worldwide and also has established wireless roaming agreements with 17 associate service providers. Through these agreements business and leisure travelers are able to connect to the Worldwide Web through an established account with Connexion by Boeing, or use the roaming platforms of their existing wireless providers (if they have a agreement with Connexion by Boeing) to further simplify their methods of payment. For more information, please visit

Media Contacts:

Terrance Scott

Connexion by Boeing


[email protected]

Kim Larsen

Blog Business Summit

[email protected]

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