17-22 August: SAIL Amsterdam 2005 -- Right Outside Door at the Lloyd Hotel & Cultural Embassy

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This August will find people once again gazing out over the water, full of expectation at SAIL Amsterdam 2005.

This August will find people once again gazing out over the water, full of expectation.

SAIL Amsterdam

SAIL Amsterdam is one of the largest maritime events in the world. Held for the first time in 1975, it was originally intended as a one-off spectacle to celebrate the 700th anniversary of the city of Amsterdam. But the huge success of the event convinced the city to re-create it every five years. SAIL 2005 will bring together a fleet of 500 historical sailing vessels and motor boats, plus 20 Tall Ships from all over the world. The only hotel located in the heart of the SAIL area, the Lloyd Hotel offers an ideal base for anyone interested in this lavish display.

History of the Lloyd Hotel

The Lloyd Hotel & Cultural Embassy is situated in the centre of Amsterdam’s East End Harbour District. The shipping trade has played an important part in the rich history of the hotel. The original building was first opened on the quayside in 1921, to offer lodgings to emigrants in transit to the Americas. Designed by architect Evert Breman, it was commissioned by Royal Dutch Lloyd, the leading shipping company in the busy East End. It catered to emigrants from Eastern Europe who often had weeks to wait for the arrival of the ship they would take on the final leg of their journey to South America. At any time, up to 900 people could stay in the building, eagerly awaiting their vessel.

Renewal from tradition

The original building has been transformed by architects MVRDV into a modern hotel, representative of contemporary Dutch architecture and design – but its ties with the past have been carefully preserved. The 'curtains of yearning,' designed by Christiaan Bastiaans for the rooms on the north side of the hotel, symbolise the hope for a better future which inspired the emigrants to set out on the long and arduous journey. The beds in these rooms, designed by Christoph Seyferth, recall the 'Auping' beds where the emigrants spent their nights waiting for their ship to leave the harbour. The office where the travellers used to buy their tickets for the Atlantic crossing is now a bedroom and has been carefully restored to its original state. All other 115 rooms – ranging from one to five stars – vary in size and style to suit the different needs of our guests. The hotel also houses the Cultural Embassy, which offers a range of services in the public spaces of the building.

For more information: http://www.lloydhotel.com

Note to editors: for more information, pictures, interviews and/or tours, please contact Renate Schepen, tel: +31 (0)20 56136 08.

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Renate Schepen
Lloyd Hotel & Cultural Embassy
+31 (0)20 56136 08
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