MarketingSherpa Publishes Special Report on Marketing Technology Products & Services to the HealthCare Industry

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Four must-know strategies and five tips for successful healthcare marketing are revealed in MarketingSherpaÂ?s new seven page special report. Copies are free until July 30th at

Warren, RI (PRWEB) July 21, 2005 – MarketingSherpa, a publisher of research and Case Studies for marketing professionals, announces its newest special report, ‘How to Market Technology Products & Services to Hospitals’. This report features four must-know strategies and five tips for any IT marketer trying to break into the healthcare industry. Copies of this $15 report are available free-of-charge until July 30th at

Marketing to the healthcare industry is incredibly difficult. Decision makers are risk-adverse, usually on a committee, 85% are non-profit and the buying cycle can take years. This new seven-page report reveals:

  • The top 5 business challenges affecting hospitals
  • 4 must-knows before you start a marketing and sales campaign
  • 5 tips to generate leads and shorten the hospital sales cycle
  • Plus a “secret hint” on relationship building

So if you are marketing technology to the healthcare industry and just can’t seem to make any progress, check out the secrets that industry consultants and experts reveal in this special report.

The $15 ‘How to Market Technology Products & Services to Hospitals’ report will be available free-of-charge until July 30th at

About MarketingSherpa, Inc.

More than 173,000 advertising, marketing and PR professionals read MarketingSherpa's publications every week. Praised by The Economist, Harvard Business School's Working Knowledge Site, and, MarketingSherpa publishes a wide range of Benchmark Guides, Buyer's Guides, and How-to Reports plus a 400+ Case Study Library. Visit the award-winning site

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June Holaday
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