Women Buck U.S. Obesity Trend -- Brides, Children, Families to Celebrate Fit Women in New York City, 9a.m., Friday, August 5, Bethesda Fountain, Central Park

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MeMe Roth, anti-obesity advocate and Wedding Gown Challenge host, is this week's guest on 106.7 Litefm's "Spot-Lite on New York." Listen Sunday, July 24th at 6a.m. Eastern.

While most U.S. adults succumb to today's obesity epidemic and brides-to-be across the country starve themselves into unhealthy and unrealistic weights for just one day--their wedding day--The Wedding Gown Challenge reaches its two-week countdown. The Wedding Gown Challenge celebrates like-minded women who have chosen to be fit before, during and well after their "big day."

Today, there is little expectation that women will hover near their wedding day size. However, the facts according to Yale New Haven Hospital, and others, is that women need only blame five to 10 pounds on pregnancy. Additionally, gaining a modest 10-20 pounds after age 18 materially compromises one's health. According to the New England Journal of Medicine and reported by the Center for Science in the Public Interest (CSPI), gaining merely 10-20 pounds after age 18 increases your chance of premature death by 15%.

"Unless we have a doctor's note, let's take responsibility for keeping our bodies fit and healthy--and those of our children," said MeMe Roth, anti-obesity advocate and host of The Wedding Gown Challenge. "It's pointless to list excuses why we're fat. Instead let's do something about it and celebrate women who are succeeding at staying fit."

Women from across the country are putting on their gowns, and comfortable shoes, and joining in the New York City Wedding Gown Challenge. Those without access to their gowns will wear white. Those unable to make the trip to New York will host events among friends, like Susie Barnhill.

"I wish I could be in New York--maybe next year," said Susie Barnhill, suburban-Atlanta wife and mother of two. "This year, my friends are coming over and we're doing our own Wedding Gown Challenge. We'll be toasting all of you fit women in New York."

Some will join in The Wedding Gown Challenge simply to show support. One woman with fitness aspirations plans to wear her veil this year--the only item she claims still fits from her wedding day. However, next year, she plans to be fully decked out in her gown.

The Wedding Gown Challenge is in response to the deluge of data, advice and warnings regarding obesity. "Women are at the center of the obesity epidemic. We make more than 90% of food-buying decisions. It's on us to stop the surge in obesity," added Ms. Roth.

Wedding Gown Challenge: August 5, 2005, New York

  • Friday, August 5, 2005
  • 8am - CBS The Early Show window at 59th Street and 5th Avenue
  • 9am - Procession to Bethesda Fountain - Central Park
  • Special Bouquet Toss (Sponsored by 1-800-FLOWERS.com)
  • RSVP http://weddinggownchallenge.blogspot.com/

About MeMe Roth
MeMe Roth is host and organizer of the Wedding Gown Challenge. As an anti-obesity advocate, Ms. Roth's efforts to eliminate junk food from schools and to celebrate women committed to remaining fit have been featured on Fox's Your World with Neil Cavuto, New York Magazine, The New York Post, Playboy Magazine, The New Jersey Star-Ledger, WABCRadio, 106.7 LiteFM, Q104.3, Parents Magazine, Vicinity Magazine, School Administrator, American School Board Journal, The Winnipeg Sun, UPN Channel 9 News, News Target, Baristanet.com, The Item, WCRN Boston, BigFatBlog and Health Magazine. http://weddinggownchallenge.blogspot.com/

MeMe Roth, anti-obesity advocate and host of The Wedding Gown Challenge, is this week's guest on 106.7 Lite fm's "Spot-Lite on New York." Listen Sunday, July 24th at 6a.m. Eastern.


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