Aron Communications Offers Free Claims Department Marketing

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Public relations firm offer unique nitch in claims marketing.

The Chicago based PR firm, Aron Communications, is offering an ongoing seminar on “Marketing to the Claims Department”.

You can sign up for the seminar on the Aron Communications Website at http://www.aroncommunications.com.

The seminar will delve into how companies and law firms can make it onto the approved vendors list and stay on once they are their.

Aron Communications is a public relations firm that

specializes exclusively in counseling clients on how to sell to the insurance claims industry.

The free online seminar will cover:

• Getting in the Door

• Staying in once you're in

• Marketing that works and does not work

• What differentiates selling to the claims department from

selling to just about anyone else and more

• The mistakes you probably are making

“Selling to the insurance claims department is unique” stated S.Steven Kildaire, managing director of Aron Communications. “Most companies, frankly just don’t know how.” Kildaire pointed out that unlike selling to most other types of industries, “Selling to the claims department is complicated by the fact that the purchaser may not be a professional buyer; he is just as likely to be a claims person.” “Far too often marketers are not even speaking the same language as the claims personnel.”

Aron Communications was once the for profit side of the National Association of Insurance Litigation Management (http://www.nailm.org) until it was spun off earlier this year by new NAILM president, Quintin L. King. But Aron retains very close ties to both NAILM and the claims industry, generally. Ties that Aron’s managing director Kildaire says “gives us, and ultimately our clients a leg up on providing specialized services to claims marketers.”

Wednesday, August 17th 2005

ONLINE…from 1:00 to 2:30 Central Time

This seminar is FREE

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