(PRWEB) July 23, 2005
The Chicago based PR firm, Aron Communications, is offering an ongoing seminar on ÂMarketing to the Claims DepartmentÂ.
You can sign up for the seminar on the Aron Communications Website at http://www.aroncommunications.com.
The seminar will delve into how companies and law firms can make it onto the approved vendors list and stay on once they are their.
Aron Communications is a public relations firm that
specializes exclusively in counseling clients on how to sell to the insurance claims industry.
The free online seminar will cover:
Â Getting in the Door
Â Staying in once you're in
Â Marketing that works and does not work
Â What differentiates selling to the claims department from
selling to just about anyone else and more
Â The mistakes you probably are making
ÂSelling to the insurance claims department is uniqueÂ stated S.Steven Kildaire, managing director of Aron Communications. ÂMost companies, frankly just donÂt know how.Â Kildaire pointed out that unlike selling to most other types of industries, ÂSelling to the claims department is complicated by the fact that the purchaser may not be a professional buyer; he is just as likely to be a claims person.Â ÂFar too often marketers are not even speaking the same language as the claims personnel.Â
Aron Communications was once the for profit side of the National Association of Insurance Litigation Management (http://www.nailm.org) until it was spun off earlier this year by new NAILM president, Quintin L. King. But Aron retains very close ties to both NAILM and the claims industry, generally. Ties that AronÂs managing director Kildaire says Âgives us, and ultimately our clients a leg up on providing specialized services to claims marketers.Â
Wednesday, August 17th 2005
ONLINEÂ from 1:00 to 2:30 Central Time
This seminar is FREE