(PRWEB) July 25, 2005
The National Cancer Institute (NCI) of the National Institutes of Health (NIH) invited Susan Brink, Dr.PH. Partner, of HealthMark Multimedia, to serve on the panel, "Tales from the Trenches in Behavioral Research," during the NIH/NCI 7th Annual SBIR/STTR Conference, Bethesda, MD, July 28-29. Dr. Brink served as the Principal Investigator (PI) for 13 Phase I and 7 Phase II grants. Under her guidance HealthMark has brought a number of patient education and treatment decision tools to market.
This interactive panel of successful SBIR research grantees will focus on the commercialization of behavioral/educational/technology products developed from SBIR grant. The panel will address these 5 questions of how to:
- Find potential backers before submitting a Phase II proposal
- Work with potential end-users to identify content, distribution and marketing issues
- Sell to specific markets, even if users want free products
- Address market barriers and get around them
- Track the success of products in the marketplace.
HealthMark Multimedia was also selected to present a SBIR Phase II project, "ConsentSolutions™: clinical trial multimedia informed consent." This project has focused on the creation of a multimedia informed consent process suitable for clinical trials.
HealthMark Multimedia has applied for a business process patent for development of the media-enhanced interactive informed consent, SecureConsent™ for clinical trials, developed based on the SBIR research this product addresses the need of patients, investigators and sponsors. It is scalable in both number of trial sites, and subjects. SecureConsent™ includes:
- The IRB-approved consent form in text and audio formats
- Highlighted terms defined through text, audio and graphics
- Supplemental educational information in the "Learn More" section
- Ability to measure understanding through self-assessment questions
- Printing additional questions for the Investigator or Clinical Trial Coordinator
- Tools to help the subjects consider the impact of personal values and practical issues.
About the NIH/NCI 7th Annual SBIR/STTR Conference:
This two-day conference, organized by the National Institutes of Health (NIH) will focus on Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) funding opportunities available explicitly to small businesses that have innovative biomedical or behavioral research ideas with commercial potential.
About HealthMark Multimedia:
HealthMark Multimedia, LLC, a certified woman-owned business, combines graphics, audio, video and text to develop award-winning interactive, user-friendly software and Web sites for patient education, self-management and decision making. HealthMark Multimedia uses an established network medical experts, as well as patients and lay caregivers to review and test products for accuracy, relevance, and usefulness.
HealthMark Multimedia has partnered with Enforme Interactive to create ConsentSolutions, a clinical trials service to assist sponsors in developing online consent for their trials. http://www.consentsolutions.com
For further information about the company, its products, and licensing opportunities, contact HealthMark Multimedia: 1828 L Street, NW, #250, Washington, DC 20036; Telephone: 202-265-0033; Fax: 202-448-6188. HealthMark Multimedia's homepage: http://www.HealthMarkMultimedia.com.
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