Team of Eyecare Professionals Designs DVD for Developing Infant Eyesight

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Visual Development Foundation announces the newest arrival to the infant DVD market, BabyEyes™. BabyEyes™ DVD features doctor designed animations, combined with music from Grammy Award winning composer, Michael Sembello, to captivate and entertain babies. This DVD is the first and only DVD designed by optometrists and ophthalmologists using the latest in vision science research to promote proper visual and mental development in babies.

The Visual Development Foundation has created BabyEyes™ DVD to help develop good vision in infants and young children.

The Visual Development Foundation is a team of ophthalmologists, optometrists, artists and vision development professionals headed by Drs. Steven Newman, Eric Radzwill, and Martin Roche. Their goal is to optimize visual development in infants and young children by applying current vision science research to techniques and tools for visual and mental stimulation. “This is a first of its kind, new generation of infants products created by doctors who know best the visual and developmental needs of children,” says Dr. Radzwill, one of the company’s founders.

BabyEyes™ DVD was made because babies are born with a poor sense of vision, which requires stimulation and environmental clues to develop properly. Current infant DVD products on the market do not address these concerns, do not properly stimulate vision development, and mostly cannot be recognized by the immature infant visual system. Regular television can cause attention deficit disorders in children and should be avoided. “We call it guiltless TV,” remarks Dr. Newman, “Every parent needs some free time to get things done around the house and now they can feel good about what their baby watches.”

The group aims to inform and encourage parents to be involved in their children’s visual and intellectual development. They have written “Through My Baby’s Eyes” a developmental guidebook which helps parents understand vision developmental milestones, what baby sees, common eye disorders and warning signs as well as visually appropriate toys and images for babies. The book is available for free download at their website.

Additionally, the group will evaluate and review infant and children’s toys for relevance to visual growth and suitability for stimulating vision in infants and young children.

For more information on BabyEyes™ DVD or “Through My Baby’s Eyes” a visual development guidebook, contact Dr. Eric Radzwill or visit The DVD and book are currently available on the website and will soon be made available through optometric and pediatric offices throughout the country.

About Visual Development Foundation:

Visual Development Foundation is a group consisting of optometrists, ophthalmologists, retinal specialists, pediatric ophthalmologists, and pediatricians who’s mission is to educate and inform parents about the visual needs and development of their children through visually stimulating DVDs, written materials, and evaluation of current products for relevance to visual growth.

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Eric Radzwill
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