Helps Australian Firms Tap Hot Hobby Craze

Share Article, a small scrapbook business incubator takes its innovative start-up guide and business support to Australia.

It’s been 20 years since Kim Guymon visited Australia, but she’s finally coming back … in virtual reality. Now that the scrapbooking craze has hit Australian shores, the 39-year-old founder of hopes to help domestic, home-based businesses capture the lion’s share of the market ... before foreign firms channel most profits overseas.

Training would-be entrepreneurs to launch scrapbook supply & consulting firms has spawned a new growth industry, and no company is more innovative than Seattle-based Unlike most competitors, who offer discounted supplies and/or commissions for sales made at Creative Memories™-style parties, gives independent entrepreneurs the tools and information they need to succeed on their own.

"U.S.-based direct-sales scrapbook companies have already entered the Australian market, but ScrapBiz offers a better model," says Guymon. "We help Australians launch their own home businesses -- firms that will buy from Australian vendors instead of purchasing products from an overseas direct-sales company. We’ve established relationships with domestic vendors, because we think it’s important that Australian members support Australian vendors."

Once the preserve of sentimental grandmothers armed with glue, family snapshots and blank albums, scrapbooking has become a multi-billion dollar industry, fueled by hobbyists of all ages. But many scrapbookers want more than just acid-free paper and scissors. Increasingly, they are flocking to social gatherings called "workshops" to learn new techniques and try tools that they might see sitting on a shelf in their local craft store. "The entire scrapbook retail industry benefits from this type of grassroots demonstration of products," Kim adds. "In America, home-based consultants are responsible for introducing about 20% of all scrapbookers to the craft. Home-based businesses can really help the industry grow."

For just $99(USD), provides a Business Start-up Guide that features detailed information on everything from wholesale distributors and license requirements to management, marketing and financial models. For an extra $25(USD) per quarter, offers membership in its Independent Affiliate Program, which includes: relationships with wholesalers, news about industry trends, and a supportive online forum for exchanging tips and information.

"ScrapBiz was born of my frustration with multi-level direct-sales companies," says Guymon. "Few offer real business support. They just want to sell their consultants as many products as possible. I created a company for women with an entrepreneurial spirit – women with the talent to run a scrapbook business, but who lack money or business experience. The result of the past three years in the US and Canada has been amazing. We have members who are quickly becoming big industry names. We hope to provide the same opportunities to Australia."

For more information, visit or contact Kim Guymon at kim at

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