DomainMart Tests E-mail Ads Based on Destination Domain Names

DomainMart is beta testing a proprietary technology that imbeds in an email, advertising of products and services related to the recipient’s domain name.

Berkeley, CA (PRWEB) July 28, 2005

DomainMart, a leading provider of analytical and quantitative services for the domain-name industry, announced today the beta testing of a proprietary technology that imbeds in an email, advertising of products and services related to the recipient’s domain name.

Unlike Google’s service of embedding ads based on an e-mail’s content, DomainMart uses a proprietary database that relates a domain name to a product classification. In addition to an embedded ad, DomainMart includes its CallVendor Link technology, which allows an email recipient to call, for free, the appropriate contact number of the email sender.

The advantage of the email service is three fold:

(1)    It overcomes privacy concerns by email senders, as their private emails, unlike with Google’s Gmail, remain private;

(2)    The recipient’s domain name is analyzed to determine the country destination. This feature increases an ad’s conversion rate, reduces advertisers’ cost, and diminishes the frustration of a recipient clicking on an irrelevant link; and

(3)    The CallVendor Link benefits the recipient, as it reduces search cost for a contact number and provides free, convenient dialing.

“People are uncomfortable with their email being read by strangers, even if that stranger is a robot,” says Alex Tajirian, DomainMart CEO.

DomainMart plans to license the technology to email service providers.

“Combining the email service with our CallVendor technology benefits the recipient in additional ways by reducing the hassle of finding and dialing the correct contact number, which can be easily stored for future use in a user’s email software such as Outlook,” notes Tajirian.

About DomainMart:

DomainMart is an industry leader in providing domain-name secondary-market services, including appraisal, multi-period leasing and escrow, valuation, and traffic monetization management since 1996.

For more information, please visit http://DomainMart.com or contact:

Tom Saitori, Marketing Specialist

DomainMart

Tel: +1 (415) 905-4234

###


Contact