Tap Into China's Lucrative Entertainment Industry

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Michael R. Polin, an International Entertainment and Business Attorney and a recognized expert on China Entertainment Industry, discusses how to tap into the burgeoning world of the mobile entertainment industry in China

What is going on in China's mobile Entertainment Industry? With 1.3 billion people, the world is abuzz over China's growing consumer purchasing power. Companies around the globe are beginning to notice the untapped potential of China's entertainment market space. China, the world's wireless subscribership leader, has 434 million cell phone users and 120 million net citizens (projected to increase by 25% annually for the next five years) who are starved for western entertainment.

“The mobile market, which is driven by the teen and young adult population, processed 200 billion instant text SMS & MMS messages in 2004 and projected to exceed well over 250 billion messages in 2005. This market space bonanza is just waiting for entertainment content to consume. As 3G phones become more the standard in China the possibilities are endless. With the sophistication of the Chinese cell phone market, games and animated messages will generate excitement and substantial buying interest. There is a huge audience for this type of instant multi-media products and we see games, videos, shorts, cartoons, and celebrity screen savers as the next great wave of entertainment driven demand in China,” say Attorney Polin.

Attorney Michael R. Polin, founder of International Law Firm of Michael R. Polin (http://www.polinlawfirm.com), is a highly sought after consultant on International legal and business matters. He is founder and CEO of two China-Asia Entertainment companies; American Television in China and International Television for Asia. Attorney Polin has extensive relationships and partners in China, including those at the world's largest Cell and Internet companies, China Mobile, China Unicom, China Netcom, and China Telcom. Attorney Polin is distinctly and uniquely focused on multimedia entertainment that includes cell phone and Internet content, television programming and merchandising, publishing, DVD sales, co-productions, animation, feature films and other IPR revenue earning products.

Attorney Polin adds, “China is a very exciting country to do business in, but success in China depends on many factors. Some of those factors include, understanding laws, regulations, the legal system, Government support, foreign rights, especially in media and television, as well as understanding which agreements to enter into (Joint Ventures, Agreements in Principle, MOUs LOIs) for what purpose (Euro-Sino-Foreign co-productions, distribution, manufacturing) and most importantly, which partners and strategic alliances (Government and Private) to trust and work with.”

For businesses and entertainment companies with international vision, some of the hottest areas for foreign partnership, investment, development, and co-productions in China involve the following: feature films, television, original animation and co-productions, mobile phone content, Internet content, publishing of children's books, CD- ROMs, merchandising, and the licensing of intellectual property rights (IPR).

“China can be a very rewarding and lucrative experience but to be successful one has to be smart and patient. Many companies want to do business in China. But many do not have a clue where to begin, who to contact or how to reach this unknown market space,” says Attorney Polin.

Attorney Polin has given keynote speeches on China both in China, and the United States, and has helped many International companies break into the China market space.

Michael Polin will lead two separate panels at the International Mobile Entertainment Summit on July 27-28 (http://www.ihollywoodforum.com/MES2005-speakers.htm) with wireless leaders from Asia's biggest markets -- China, Korea, Japan and Taiwan. Attorney Polin will discuss how to cut entertainment content deals in the world's fastest growing continent for mobile, how to maximize mobile marketing revenues, as well as how to evaluate the latest technology and applications.

Michael Polin will also be a guest professor at the Cal State University San Marcos (http://www.csusm-es.org//global.htm#faculty) on their upcoming Certificate in Global Commerce program, September –December 2005, and will be lecturing on understanding International laws, regulations, legal systems, government support, foreign rights, joint venture agreements, Euro-Sino-Foreign co-productions, distribution, manufacturing and most importantly, which partners and strategic alliances (Government and Private) to trust and work with.

The International Law Firm of Michael R. Polin (http://www.polinlawfirm.com) is very experienced on U.S, European, and China markets, and has extensive knowledge, partnerships, marketing strategies, and penetration planning for the Entertainment and Media Markets. For San Diego office, contact

(858) 350-4225.

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