(PRWEB) July 26, 2005
MediaBuys.com, a leading media buying discount club in the U.S., announced the programming completion of its new online Media Store, allowing major media sources to offer pre-discounted ad space in a shopping cart environment to the clubÂs 600+ buying members.
The new Media Store is a highly unusual way of selling ad space, especially when it comes to broadcast, which is often driven by detailed media planning research and varying CPP values. However, for buyers who have already planned a campaign strategy, the new system offers a very efficient method for procuring space quickly and a new look at stretching tight ad budgets.
ÂAd space is a commodity and can change daily depending on market conditions, regulatory environments and scheduling,Â says MediaBuys media planner Ewan Fisher. ÂBut we often get special package deals that are not always made available to the average advertiser due to the size of our membership buying power.Â
The new store replaces MediaBuysÂ former ÂSingle BuysÂ program which allowed members to achieve discounts via buying sessions and often took up to 30 days to complete, depending on each media sourceÂs insertion order time periods. The new Media Store process can be completed within 24hrs.
ÂWeÂve been searching for a way to cut down on buying time for our members who have budgets in hand and need to know pricing immediately. Our new store allows both experienced and inexperienced buyers to get to the heart of the matter quickly and without having to wait for sales reps to call back with pricing,Â states MediaBuys CEO, Chick Ciccarelli. ÂIf we donÂt have a pre-discounted buy in the Media Store, our members will still be able to use our Campaign Buy quote process, where full campaign parameters can be submitted to awaiting media sources for bidding.Â
The new Media Store process also helps media sources fill weak areas in their ad space schedules that might otherwise not receive the greatest value. In addition, it speeds up the payment process, because all media selected must be paid prior to placement for buyers to receive discounts.
Mediums available in the new Media Store process will include cable, spot and network television, DRTV, local and national radio, magazines, newspapers, out-of-home, on-screen and interactive, in both B2B and B2C categories.
The new Media Store is scheduled to open to its buying members August 8th, 2005.
The MediaBuys media buying club concept began in September 2002 as a way to make B2B ad space buying easier and cheaper for 35 clients of its original ad agency in Los Angeles. The club became a company (MediaBuys, LLC) in September of 2003 after adding B2C buys. Today, MediaBuys has become America's fastest growing media buying club. It has matured to over 600 buying members (comprised of ad agencies, media buying companies and corporate in-house marketing departments) covering over 1,700 advertisers nationally. MediaBuys membership is free to qualified media buyers.
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