Online Loveseekers to Get Fast Face-Lifts

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CroppingTool turns sub-standard images into attractive headshots that create a clean and consistent look to dating websites.

For those looking to date online, success comes down to just one thing: how they look. It might be nice if a good personality could counter having a face that only a mother could love, and it would be great if a guy with a generous heart could beat Brad Pitt to the babes but it just doesn’t work that way. Every single knows that if he (and certainly she) wants to catch something more than another lonely night they need to put a picture on their dating site profile.

The problem is that the pictures they upload are usually terrible: vacation snaps, family portraits, group shots... everything including the high school year book. The result is that dating sites have to spend days checking, cropping and improving each picture they receive. That can cost time, money — and chances. On some sites, frustrated daters can wait up to a week for their pictures to appear, wasting valuable opportunities to find love.

Those delays — and the painful labor — could be about to end, thanks to an impressive new tool created by LookBetterOnline. CroppingTool software identifies the human face in a picture and automatically cuts out the surrounding beer bottles, stained sofa, clothes-covered bed or whatever happens to be lying in the background. The program can identify 90% of images with a human face, even profiles and unfocused blurs, and improves bad color balance to create a much better head shot than the single sent in.

“At the moment, you can wait as long as a week after signing up to a dating site before your newly improved face is online,” explains Merav Knafo, co-founder of LookBetterOnline. “We’re hoping that with this tool, dating sites will be able to reduce delays to daters, save a fortune in manual cropping costs, and let singles do what they really want to do without waiting another minute — date!”

LookBetterOnline is a leading provider of photo services to dating sites that first made its name supplying online singles with professional photos at a cost-effective price. The company has been featured in USA Today, the Wall Street Journal and on Nightline.

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Merav Knafo