Word-of-Mouth: Buzzoodle in 19 countries One Month After Release

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The marketing landscape is changing. With just one press release and a strong word-of-mouth campaign, new buzz-management company Buzzoodle has reached 19 countries in the first month of release. Over 100 companies are now using Buzzoodle to manage their buzz and word-of-mouth marketing campaigns.

The best advocates for an organization are their employees and customers. The marketing landscape is changing and organizations are turning portions of their marketing dollars away from traditional advertising and towards word-of-mouth (WOM) and buzz marketing.

Buzzoodle (http://www.Buzzoodle.com) was released at the end of May 2005, and in its first month of release spread to 19 countries. It now has over 100 organizations using the system. Buzzoodle utilizes an organizations work force to create higher visibility and buzz through word of mouth strategies.

At a time when traditional advertising is seen as being less and less effective, WOM is taking center stage as a very successful strategy which is cost-effective and becoming easier to measure. Buzzoodle helps increase the value and control of utilizing a group’s employees and other advocates to spread their message in an honest and easy manner.

The strong growth of this new company is evidence of the increasing focus on these techniques in marketing. Buzzoodle is a patent-pending online solution that trains an organization’s employees and other advocates to spread information via word of mouth in new and exciting ways. It is a training system which is unique because it focuses on specific challenges and provides users with resources to assist them in completing those challenges. It measures effectiveness and makes it fun by allowing users to compete to see who can create more buzz.

Another sign of the growth of this industry is the sudden flurry of unsolicited venture capital and investment people calling. Without a doubt, WOM and Buzz are the trends of successful marketing in the future.


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Ron Mcdaniel