Top Marketing Gurus Hail "Book Marketing from A-Z" for Motivating Authors

Compilation of the best book marketing strategies of 325 authors.

(PRWEB) July 27, 2005 -- Book Marketing from A-Z (Infinity Publishing 2005) is a nice supplement to 1001 Ways to Market Your Books (Open Horizons, 5th ed. 2000)" says 1001s author John Kremer. It features the experiences of many self-published authors in a way that really motivates readers to do more to market their books."

Dan Poynter, author of more than 100 books on publishing, including The Self-Publishing Manual (Para Publishing 2003) (http://ParaPub.com, warmly embraces Book Marketing from A-Z for the personal and honest book promotional experiences of 325 authors from throughout the English-speaking world. Jammed! A goldmine of publishing experiences, tips, resources and ideas from more than 300 published authors. Fascinating reading for authors, publishers, editors, publicists and other book people"

The book industry reports that 78% of the titles published come from small/self-publishers. With annual revenues of less than $50 million, these publishers have small publicity budgets and their authors are expected to do their own promotion. Where can they turn?

Book Marketing from A-Z is a 400-page guide packed with innovative ideas from Advertising (Pros and Cons) to Zero Promotion (when the book sells itself). The alphabetical format is designed for ease of use and eliminates the need to flip through pages for tips buried in the text.

Whether author of one or 100 titles, self-published or traditionally published, the contributors are brutally honest about their pleasures and pitfalls.

The book is compiled by Francine Silverman, editor/publisher of Book Promotion Newsletter, an interactive bi-weekly ezine for authors of all genres. http://www.bookpromotionnewsletter.com. Other subscribers include publicists, publishers, ghostwriters, editors, book coaches and literary agents, which the book will benefit as well.

Book Marketing from A-Z is available from http://www.buybooksontheweb.com (Category: Marketing) or Amazon. (ISBN: 0-7414-2431-2)

Contact: Francine Silverman

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