TN/BD Launches New Brand Identity for United Pharmaceuticals

TN/BD a Westlake Village, CA based brand development firm launches a new brand identity for United Pharmaceuticals, a Southern California pharmaceutical management company.

Westlake Village, CA (PRWEB) July 27, 2005 -- TN|BD today announced the launch of a new brand identity, targeting both physicians and health care consumers, for United Pharmaceuticals, including comprehensive brand strategy, design and positioning. TN/BD also helped United Pharmaceuticals develop a new Web site, www.unitedpharm.net.

"We needed help differentiating ourselves in the crowded healthcare industry and realized that TN/BD had a strong foundation from which to build the United Pharmaceuticals brand," said Mark Kappico, United Pharmaceuticals chief executive officer. "We looked at several other agencies but TN/BDs creativity and experience, particularly in the healthcare industry, clinched it."

About TN|BD:
Founded in 2000, Westlake Village, Calif.-based TN|BD is a design firm that offers comprehensive capabilities in corporate identity, brand strategy, identity systems and guidelines, as well as product catalogs, annual reports, product brochures, package design, advertising, and web solutions.

TN/BD is led by Tor Naerheim, who has more than ten years experience developing brand solutions for such companies as Hasbro, a leading toy manufacturer, and Halo, Microsofts best selling game for the Xbox, among others.

About United Pharmaceuticals
United Pharmaceuticals is a full service pharmaceutical management company, providing professionally managed in-office or point of care drug dispensing programs along with drug education and monitoring tools for physicians, dentists, clinics and urgent care facilities.

For additional information, including design samples, call (818) 661-1118 or visit www.tornaerheim.com.

Contact:
Linda Naerheim, Director of Public Relations
TN|BD
(818) 661-1118
www.tornaerheim.com

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