BreakThru Radio Launches With Unprecedented Listenership

Independent and Un-Signed Artist Have Fan Base of Nearly a Quarter of a Million Strong In the first 10 Days

NEW YORK (PRWEB) July 27, 2005 -- Music lovers are breaking through into a new world of music listening with Break Thru Radio a unique, non-repetitive radio station playing music outside the realm of traditional radio.

With the launch of BreakThru Radio (BTR) last week, listeners around the globe (more than 200,000 In 10 days) have tuned in through the internet and had the opportunity to hear unsigned and independent artists for the first-time. BTR will exclusively play a new band during every broadcast, bypassing repetitive playlists.

The DJs of BTR are empowered to pick and play their own music instead of relying on computer generated corporate programming. BTR DJs are distinct individuals who take music personally and are committed to it. They have been able to tell listeners how they feel about music, why they love it and why they are playing it. The format of BTR has allowed a new resurgence for Independent music proven by the phenomenal overnight success of the station.

"We were not necessarily shocked by the number of listeners logging onto BTR," said Cal Rifkin, Co-Founder of BreakThru. "Everyone associated with BTR believed that traditional radio with the "same song every 12 minutes" rotation was antiquated and all music lovers needed and wanted was an location to go and hear tomorrow's stars today. That said, we couldn't be more thrilled with the number of listeners BTR has had."

BreakThru Radios mission is to expose unheard artists and provide the original listening experience of hearing a new band for the first time. Listeners can anticipate variety as BTR incorporates music from all genres and is hosted by an eclectic group of DJs. BTR gives support and a voice to hundreds of talented upcoming artists and DJs as they begin to establish themselves in the music industry.

BTR can be heard on www.breakthruradio.com or www.NYTrack.com, New Yorks only website dedicated to the tri-state high school track community thus reaching over 5 million high school students. For additional information about BreakThru Radio, please contact John Krisiukenas: 917-609-4844

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