Website Targets Female Sports Fans

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A unique website aimed at the female sports enthusiast has recently seen an increase in the number of visitors and views this as a trend reflecting the growth of this untapped market.

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(PRWEB) July 27, 2005 -- A unique website aimed at the female sports enthusiast has recently seen an increase in the number of visitors and views this as a trend reflecting the growth of this untapped market. Ivette Ricco launched, Femmefan.com, five years ago when she realized there was a need for a forum dedicated to female sports fans' interests. Now Femmefan.com logs an average of 2.3 million visits each month, she says. They have also logged an average of 120,000 unique visits monthly during the first six months of this year, indicating a large number who revisit the site.

"Woman are interested in sports, but their passions, commitments and interest are quite different than their male counterparts," Ricco says about her reason for launching the site.

"Women, although avid about their sports interests, are not nearly as involved with statistics and scores as men are," she says. "Women want to know more about the people in the uniforms, more about their lives, their families and, in short, what makes them tick. And they don't mind a little beefcake thrown in for good measure."

Though Ricco's columns are mostly about her prime interest, football and the National Football League, the site has attracted writers from other sports, including baseball, basketball, hockey, boxing and stock car racing.

The concept for Femmefan.com has its roots in the South Bronx, where Ricco was a teenage football fan. "On Sundays, the women in the family would go to the kitchen to cook while the men watched the New York Giants game on the television. I soon realized the men were having a much better time, so I left the kitchen forever."

Now married and living in the Bay Area, she discovered there were a growing number of women at sports venues. On her game-day visits to Candlestick Park, she also noticed there were a large number of women-only tailgate parties. With the help of a former business associate, she developed and launched the site in March, 2000.

The new site, redesigned by San Francisco State University students, went "live" last December.

"The female fan is a largely ignored market," Ricco says, noting the number of visits to her site. "That is primarily because the traditional media and the sports industry has no experience in targeting that market."

Others have tried. The NFL tried NFLforHer.com and Sports Illustrated tried Sports Illustrated for Women, both aimed at the female fan, both failed.

"I think they didn't make it because there was too much "fluff" and not enough nitty-gritty sports stuff. After all, do you see health tips for men in Sports Illustrated?

FemmeFan.com is geared at providing that "nitty-gritty".

Information Contact:

Ivette Ricco, President Femmefan, Inc.

510-691-1601

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