The Fitness Trainer’s Marketing Dream Come True

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By and large, the responsibility of promoting a small independent Personal Trainer business rests firmly upon the trainerÂ?s shoulders, but in order to bridge that gap, fitness marketing think-tank (, has published a hands-on guide "How to Start an Advertising Co-op and WHY!" on their website to help Personal Trainers wishing to power their marketing campaigns via a collective effort, do so.

“The advantages of working as a collective”, said the publisher - Carlos Rosa de Sousa, “is that it greatly reduces the advertising dollar spend per individual and affords the group the buying power to take on TV, Radio, Magazine & Newspaper spreads, Billboards, Multi-Million flier drops and much more on a shoestring budget - a challenge that may have been impossible for a lone trainer to execute due to financial constraints”.

In addition to this free guide, the site also features useful tools and resources including “How to Build a Client Base in Lucrative Overseas Markets,” and is continuously adding fresh cutting-edge ideas for trainers around the world to access at 24 hours a day, and hopefully, to develop in their respective hometowns or internationally.

As word spreads like wild fire across fitness industry circles around the world, is fast becoming the “viral” marketer’s dream come true as it generates unprecedented web traffic purely by word-of-mouth.

Also included on the site is a chance for trainers to have free one-on-one consultations with in-house Fitness Marketing Consultants, as part of an ongoing research that is being conducted by the site for the sole purpose of developing a Q&A type guide to help answer many of the questions that both established and up and coming trainers want to ask. is based in the United Kingdom, and was launched in October 2004, by it’s founder, Carlos Rosa de Sousa, who is a qualified Personal Trainer and comes from an 8 year background in Network Marketing, an industry off of which he draws most of his creative inspiration.

His mission then, was to plug Personal Trainers into a Network Marketing environment as a personal development strategy that he’d hoped would empower trainers with the tools they needed to promote and sustain an independent Personal Training Business in today’s highly competitive marketplace. That original plan has since evolved into something far more sophisticated after a set of teething problems the founder likes to regard as “part of the learning curve”. “My experience, going through Personal Trainer college”, said the founder, “made it all too clear from very early on, that Fitness Colleges were churning out qualified trainers in droves, into a ruthless cutthroat world of stiff competition, an environment”, Mr Rosa de Sousa continues, “they were evidently ill-equipped to cope with; and I simply wanted to create an ongoing support network for Fitness Professionals to fall back on.”

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Carlos Rosa De Sousa
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