Idea Group Publishes Innovative Book on Enterprise Software

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'How to Succeed in the Enterprise Software Market' provides a new perspective for the information technology industry.

Idea Group, Inc. (http://www.idea-group.com), publisher of the imprints: Information Science Publishing, Cybertech Publishing, Idea Group Publishing, IRM Press and Idea Group Reference, is announcing the publication of "How to Succeed in the Enterprise Software Market." This book is ideal for investors, professionals, businesses, and researchers in the 800 Billion dollar IT industry and focuses on enterprise software implementations, used by firms to support their core business processes. Well-known examples of these include Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Business Intelligence (BI) and Supply-Chain Management (SCM).

The book identifies a critical "implementation gap" in the industry, between a "hard-science" approach that understands how to implement complex systems, and a "soft-science" approach, based on human factors and psychology, that understands humans and organizations. These two camps do not communicate well which leads to many system failures and unsuccessful software products. A practical framework based on socio-technical systems is introduced to close this gap.

The book takes aim at the IT industry's approach to customers, and highlights the "disruptive" approach used by today’s software companies who attempt to rapidly obsolete, or disrupt, the previous technology. According to the author's research, this approach has been shown to disrupt the customer environment and in doing so, slows or stops the adoption of promising new technology. Drawn from research on how innovations spread, a counter approach called "Assimilation" is introduced that shows how products can be developed to factor in the customer's human, organization and technical environment. In this way, new systems can "assimilate" rather than "disrupt" and be more likely to succeed.

The book is optimistic about the future of the IT industry, but calls for and describes new ways to build and market products for a new era, where major IT buyers purchase solutions that target specific business problems and easily fit into their technical and organizational environment. Le Clair describes emerging standards that will allow smaller, and more focused applications to proliferate. While this may not bode well for the large enterprise software suites marketed by current market leaders, the overall industry will benefit.    

The author, Craig le Clair, is Vice President of ADP Brokerage Services, and has published over twenty articles and is a frequent industry speaker. He has a spent a career building enterprise software, and examined a host of software companies and large system projects to understand why the software industry remains in the doldrums and business customers struggle to leverage the vast amount of new technology available. He has received many positive reviews for the new book.

How To Succeed In The Enterprise Software Market

Hardcover: 1-59140-805-9 $67.46 272 pages

Softcover: 1-59140-600-5 $35.96 272 pages

For information: http://www.idea-group.com/books/details.asp?id=4833
Phone: 717-533-8845 Ext. 32

Contact:

Hannah Gordon

Idea Group, Inc.

701 E. Chocolate Avenue, Suite 200

Hershey, PA 17033

Phone: 717-533-8845 Ext. 32

http://www.idea-group.com

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Hannah Gordon

717-533-8845
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