Announces Seed Round Funding

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Travel industry personal publishing site raised $1 Million in first round investment.

SAN FRANCISCO, Calif. – July 27, 2005 – (, the premier independent source for unbiased hotel reviews and travel journals, today announced it has raised a seed round of funding totaling more than $1 million.

Lead investors include seed stage venture capital fund Amicus Capital, and Arba Seed Investment Group. provides personalized unbiased hotel reviews and ratings, as well as a simplified way to post travel journals, travel photos and travel itineraries to help people plan, record and share their travel experiences.

A “must guide” for spontaneous travelers who need on-the-spot recommendations after reaching their destinations, also offers general geographical information and a forum for travelloggers to give advice and recommendations.

“The travel industry is incredibly attractive, particularly in the area of user-generated travel content,” said Bob Zipp, managing partner of Amicus Capital. “This market opportunity, coupled with the strength of’s high-margin business model, makes the company a very appealing investment.”

“ brings together two of the most exciting and rewarding segments of the internet business - personal publishing and the travel industry,” said Dave Pell, managing partner of Arba Seed Investment Group. “The big opportunity on the web today is in providing the best and most viral tools and applying them to vertical topic areas. is perfectly positioned to take advantage of this trend by building an excellent suite of social tools to create community around what has always been one of the hottest vertical segments on the Web.”

According to Sam Shank, CEO of, the seed funding will go toward infrastructure to handle traffic growth, expanding the team to continue to build the product and feature set, and marketing efforts.

About - the premier source for unbiased hotel reviews and travel journals. The site develops and markets online applications that collect and organize user-generated travel information in order to fundamentally improve the way people research and shop for travel. Founded in January of 2004, provides journaling, mapping tools and a next generation hotel reviews tool to help people plan, record and share their travels. The mission is to build the leading travel shopping directory and research destination. The company is based in San Francisco.

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Veronica Skelton
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