Surf Shop Icon Changes Location & Ownership in South Florida

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For the first time in 32 years there's no surf shop tucked into the small plaza on the causeway in Lantana, Florida. New owners have picked up the tiny shop and moved it to the beach giving it a new name and persona.

For the first time in 32 years there's no surf shop tucked into the small plaza on the causeway in Lantana, Florida. Tommy's Surf & Slalom Shop has been there for 9 years and before that there's been a surf shop on Ocean Ave. in Lantana, Florida for over 20 years. "Gillian, one of our employees literally grew up at Tommy's, becoming an employee as a teenager", said Mike Baer, one of the the new owners. "We were attracted to the shop by its reputation as a welcoming, long standing surf and ski destination."

Tommy's is now called Coastal Surf & Ski and has moved across the bridge to the Plaza Del Mar, across the street from the beach. The new owners, The Baer Family consisting of Mike, Michele and their two sons Morgan and Gerritt and their wives Marla and Molly and grandchild Nikki are a long time surfing, water ski and water sport family. "We (Mike and Michele Baer) came to South Florida 35 years ago to attend college and never left, we love the water and the lifestyle," says Michele Baer. "Owning a Surf and Ski Shop is a dream come true for our whole family."

The new store Coastal Surf & Ski has expanded to an 1800 Sq. Ft. space with soaring 20 ft. high ceilings, wood floor, and all new fixtures. "We've made room for more surfboards, wake boards and water skis and we've added a Plasma screen TV where we'll play video of not only the pro's but our locals athletes in local water," says Baer. "We want everyone to know we're all about a passion for the lifestyle, the water, at any level at any age."

Directions to Coastal Surf & Ski can be found on their Website at http://www.coastalsurfandski.com, or you can call Tommy's same phone number, 561-586-0073. Hours are Monday-Thursday 10-7, Friday-Saturday 10-8, Sunday 12-6. They will be having a Grand Opening, coupled with the BUZZ 103 Radio, Billabong and Quicksilver, August 13-14th and will give away surfboards, clothing and other store items.

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Michele Baer