Chicago ad exec Glenn Marrichi creates new A&E TV series

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An advertising career spent uncovering the lifestyles and product usage habits of consumers led a Chicago ad exec to create a new TV series for A&E. Family Forensics takes a family to a resort for the weekend while an investigative team tries to discover the family's history, secrets and internal dynamics. Will the family members accept the findings and begin a new chapter in their lives? Airs August 2, 2005 at 10:00 p.m. EDT on A&E.

Glenn Marrichi, a Chicago advertising executive, is also creator/producer of the new A&E television series "Family Forensics." A&E describes his show as a "New real-life series about a Los Angeles police detective, crime scene investigator and psychologist who conduct a two-day investigation of a family's home while the family is away. They go through drawers, boxes, garbage, computer files, photos, financial records and everything else to discover the family's history, secrets and internal dynamics. Each episode culminates with the disclosure of the forensics team's findings, which force family members to confront the truth about themselves and begin a new chapter in their lives." Upcoming episodes are scheduled for August 2, 9 and 30 at 10:00 p.m. EDT on A&E. For more information go to http://www.aetv.com.

The new TV series is a first for Marrichi, whose advertising career at Leo Burnett, Campbell-Ewald, DMB&B and Publicis has seen him responsible for campaigns for General Motors, Johnson & Johnson, Princess Cruises, Hyatt, Tyson Foods, Del Webb, OfficeMax, Budget, Continental, Goodyear, National Steel, ACDelco, Amoco, Whirlpool, Computer Associates, Bridgestone, Char-Broil, Jimmy Dean and many more national brands. He is currently President/CEO of The Marketing Identity, Inc. an advertising and strategic consulting agency in Chicago.

"The idea for the show came from my marketing investigations on behalf of products and services families use in their daily lives. I combined the archaeological digs I do about a family's buying and living habits with the modern investigative techniques used in solving crimes," said Mr. Marrichi. "I thought that it would be fascinating to see if we could profile a family's life together just by analyzing the contents of their home. It's really the intersection of CSI and Dr. Phil."

Contact:

Glenn Marrichi

President/CEO

The Marketing Identity, Inc.

847-604-8647

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Glenn Marrichi
THE MARKETING IDENTITY, INC.
847-604-8647
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