CONFERENCE ATTENDEES LEARN HOW TO MORCA™: Mobile Social Software (MoSoSo) Application to be used at BlogHer Conference

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Attendees of BlogHer, a conference of 300 mostly women bloggers to be held on July 30 in Santa Clara, Calif., will be exposed to MORCAÂ?, one of two online applications offered by COMMON.net. MORCAÂ? helps people break-the-ice and build relationships by giving them a way to see just what they have in common with each other in face-to-face settings using a wide variety of Internet access devices.

Attendees of BlogHer, a conference of 300 mostly women bloggers to be held on July 30 in Santa Clara, Calif., will be exposed to MORCA™, one of two online applications offered by COMMON.net. MORCA™ helps people break-the-ice and build relationships by giving them a way to see just what they have in common with each other in face-to-face settings using a wide variety of Internet access devices.

MORCA™ is used at networking events, during meeting and conference breaks, at tradeshows, at the beginning of sales calls, and in virtually any social or business venue. It takes advantage of the large and growing number of wireless laptops, data-enabled cell phones and other mobile Internet access devices. Event organizers promote the use of MORCA™ to give their attendees a free, fun, and easy-to-use relationship development tool.

Before an event, people go to http://www.common.net to create their COMMON Ground: the people, places and things that are important to them. During the event, attendees access the Internet through wireless laptops placed on tables or their own handheld devices (Sidekicks, data-enabled cell phones, etc.). One sees just what they have in common with those they encounter by entering the other person’s email address.

MORCA™ replicates and accelerates the guarded act of discovery most strangers engage in when they meet. It drills down to the foundation of a relationship in a spontaneous, discreet and comprehensive manner, without the use of open profiles that raises privacy issues such as fear of stalkers and identity theft. Craig Callé, COMMON.net’s Founder and CEO, said, “MORCA™ is technology that promotes social interaction without getting in the way. We expect to drive the widespread use of mobile social software with our application.”

About COMMON.net

COMMON.net offers mobile social software called MORCA™ and a related online networking application. You can build your COMMON Ground, list searchable Contacts, manage your networking activities, and activate MORCA™ at http://www.common.net.

For more information, contact Craig Callé at 415 320 3815.

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Craig Calle
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