Growers Express Selects Iteration2 and Microsoft Axapta as Their Integrated Enterprise Solution

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Leading Salinas Valley Fresh Produce Grower Selects Microsoft U.S. Partner of the Year, Iteration2 to Implement Custom Grower Management Solution

Iteration2 (, the fastest growing Microsoft (MBS) Axapta Gold Certified Partner and 2005 US MBS Partner of the Year, announced today that Growers Express, LLC., has chosen Iteration2’s Grower Management Solution integrated with Microsoft Axapta as their Enterprise Software, beating out SAP and Oracle.

Since its beginning in 1987, Growers Express has grown to become one of the largest distributors of fresh vegetables in North America. The company, which is headquartered in Salinas, Calif., grows and ships more than 15 Million cartons annually to retail and foodservice customers world-wide from over 40,000 acres. Besides their proprietary “Western Express” brand, they are the exclusive marketers of “Green Giant” branded iceberg lettuce, celery, broccoli, cauliflower, green onions as well as a host of other fresh mixed vegetables. (

“We needed an enterprise solution which provided all the functionality we require to run our business, it needed to be to be flexible and easy to maintain to so that our end users could run their business units with greater ease and it needed to integrate into our existing Microsoft technology infrastructure. We also needed a new software system that uses an industry standard platform and that has a high return of investment with a lower total cost of ownership then our current system said Michael Wilson, IT Director at Growers Express. Michael added, “Iteration2’s Proof of Concept Methodologies demonstrated areas in our business that needed attention before the project started which will allow us to mitigate our risk during the project.” In closing, Michael comments how important vendor stability is for Growers Express, “Implementing an ERP package from Microsoft ensured us that we would not have to go through evaluating and implementing a new package from another company anytime soon. We predict in the future as the business grows that we will only need to upgrade our system with new functionality and when we learned that Iteration2 won the US Microsoft Partner of the Year, we felt comfortable that we had found the right solution and the right implementation partner.”

“We are thrilled to have earned Growers Express’ business, they will certainly be a prominent client for us,” said Greg Carter, Vice President of Iteration2. “The grower industry has become very competitive and today’s grower needs enterprise software specifically designed to satisfy their requirements from field-to-fork. Iteration2’s Grower Management Solution with Axapta provides this and much more.”

About Iteration2

Iteration2 is headquartered in Irvine, Calif., and provides its clients with a superior enterprise software implementation experience at an attractive price. This combined with Microsoft integrated technology stack and unsurpassed financial strength provides a platform for today and tomorrow. Iteration2 is a Microsoft Gold Certified Partner, a leading provider of Microsoft Axapta, and recently announced the 2005 U.S. MBS Partner of the Year.

Iteration2’s vertical industry expertise, software industry domain expertise, and exceptional technical skills with Microsoft technologies provide their clients with clear strategic business advantage. Iteration2 is based in Irvine, CA and has sales offices in strategic locations throughout the United States. Please visit the company’s website at

For more information:

Greg Sad,

Marketing Director


(949) 789-1020


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