HRmarketer.com Reports Continued Optimism and Growth in the Human Capital Marketplace

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HRmarketer.com, the no. 1 marketing and media visibility service in the human capital industry, released its latest HRintelligence Trend Report identifying the companies and topics receiving the most media attention in the month of June, as well as the top advertisers and the overall health of the human capital marketplace.

HRmarketer.com, the no. 1 marketing and media visibility service in the human capital industry, released its latest HRintelligence Trend Report identifying the companies and topics receiving the most media attention in the month of June, as well as the top advertisers and the overall health of the human capital marketplace.

The Trend Report maintained its “Great” rating for the overall health of the human resources marketplace as many human resource suppliers reported strong 2nd quarter earnings, including Monster Worldwide, ADP, Ultimate Software, Robert Half International, TALX, SAP and Gevity HR. The “Great” rating also reflected an increase in RFP activity for HR products and services and increased advertising expenditures in the human resource trades – all signs of a healthy industry.

Companies receiving the most media attention in the human resource industry trades in June included Aon, Ceridian, GE, General Motors, Hewitt Associates, IBM, Mercer Human Resource Consulting, Oracle, Pension Benefit Guaranty Corporation, PeopleSoft, PricewaterhouseCoopers, SHRM and Watson Wyatt.

Top advertisers in the HR industry trades for June were ADP, Aetna, American Dental Association, Brass Ring, Employease, MetLife, Monster, O.C. Tanner, Private Healthcare Systems, SPECTRUM Human Resource Systems, UnitedHealthcare and VSP.

Human resource topics receiving significant coverage across the HR trades in June included pension issues, health care costs, outsourcing, relationships between successful M&A’s and HR, PeopleSoft and Oracle, HR metrics and contingent workforce outsourcing.

This industry intelligence data comes from HRmarketer.com’s HRintelligence database of over 4,000 HR service providers, of which HRmarketer.com members can access advertising and media placement details.    

About HRmarketer.com

HRmarketer is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. The company services over 300 HR suppliers, employee benefit brokers and consultants, helping them increase their visibility and generate sales leads.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Elrond Lawrence
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