Need a Website Copywriter? Writing Content for the Web Requires Talent and Know-how

"A web site copywriter? I Don't Need No Stinkin' website copywriter!" That's what one business owner told an Internet expert who suggested ways he could make his website more search engine friendly and appealing to visitors.

Houston, TX (PRWEB) July 30, 2005 -- Writing content for the web is a highly specialized form of professional writing -- much different than writing brochures, reports and other company literature. Thats what a Dallas interior decorator found out recently after she paid a prominent web designer more than $7,000 to create her Internet presence. Her dazzling website was complete with flash graphics and images of the sensational homes she decorated. But for all the trouble and expense, her website didnt generate traffic. "It was like giving a party and nobody came," she said.

"Nobody came" because what little copy her website did have, was embedded in fancy graphics -- making it unreadable to search engines. In the end, the decorator didnt give up her stylish web design, but she did engage the services of a web site copywriter to beef up her content with keyword saturation. High search engine ranking absolutely depends on the quality copy a web site copywriter can produce. Before long, the decorators website had traffic to spare and she was taking her pick of high-end design jobs.

What happened to the Dallas decorator is not unusual. Many business owners pay big bucks for a snazzy website, then leave the skills of a web site copywriter out of the equation -- risking their entire investment. With a web site copywriter at the helm, a company finds the "right words" to bring in buyers for their products or services.

The "right words" are those strategic keywords and keyphrases embedded in content. These words and phrases are the language web surfers type into Google and other search engines. Live in Des Moines and need a plumber? Type in "Des Moines plumber" or "plumber Des Moines" and youll find a host of plumbing companies who were smart enough to use these keywords to drum up moneymaking traffic on their websites.

Another example: An Atlanta, Georgia remodeling contractors website wasnt paying its way so he hired a web site copywriter to turn it around. She did extensive research on his site and interviewed him at length about the specific kinds of remodeling jobs his company offered. From there, she came up with a group of keywords and phrases that focused on his unique specialties. Besides the obvious broad keyword phrase, "home remodeling Atlanta," she zeroed in on "Atlanta custom cabinet maker," "custom cabinet maker Atlanta," "Atlanta tub installation" and "tub installation Atlanta." Other keyphrases she selected were "Granite countertops Atlanta" and "Atlanta granite countertops."

The contractor was confused. "Some of these phrases sound almost alike," he told her. "What could possibly be the difference between "granite countertops Atlanta" and "Atlanta granite countertops?"

"Nothing to you and me," said his web site copywriter. But in the eyes of a search engine the difference means night and day." She educated him about other Internet realities. "In a well-optimized website," she told him, "search engine placement and keyword advertising account for most web traffic. Targeted keywords increase the chance that your website will achieve top ranking. When that happens," she said, "youre suddenly in the company of qualified buyers."

Why is website content so important? Because thats what search engine spiders "see" as they crawl the web. Cyber-spiders dont see pictures, drawings or clever flash. While such design elements can be important to a websites visual appeal, they arent necessary to achieve high ranking on search engines.

"When youre writing for the web," she said, "you are constantly reminded that content is king. You know that the keywords Internet shoppers type into search engines inevitably determine what page theyll land on. So, when I write your content, Ill make sure the 'right words' show up."

A good web site copywriter knows:

1. How to keep copy short, simple, clear and easy to scan.

2. How to write naturally, so readers wont detect the adroit, behind-the-scenes use of keywords.

3. How to use keywords in headlines and sub-headlines.

4. That search engines are smart. Google notices when keywords are crammed into website content.

5. How ridiculous it sounds when keywords are substituted for generic terms. For example, replacing every instance of the generic word aspirin" with the keyword phrase Sav-More Pharmacy Premium Aspirin".

Sav-More Pharmacy Premium Aspirin works for colds and fever. When flu or headaches get you down, take two Sav-More Pharmacy Premium Aspirin and go to bed. For more relief, take three Sav-More Pharmacy Premium Aspirin four times a day."

An experienced web site copywriter is a highly trained wordsmith who creates website content that attracts serious shoppers -- then converts them from prospects to customers.

Great content sells. Writing content for the web is what our company does best. When a Bayou City Public Relations web site copywriter creates your content, a website that once languished on the back pages of Google is transformed into a moneymaking front-page tool that pays for itself over and over in new business traffic. Our skilled copywriters create content that brings qualified buyers to your doorstep.

Call today. Bayou City Public Relations is writing for the web for only one reason: So companies can make more money. For more information, visit www.bayoucitypr.com, give us a call at (281) 859-9800.

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