Kirks Folly, International Jewelry Manufacturer, Debuts Redesigned Online Boutique

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Leader in fantasy accessories and fairy jewelry introduces 125+ new products

That's why we are so thrilled about our new website. Customers can quickly access our extensive inventory, shop effortlessly, post comments and questions, and be assured that their privacy and security are guaranteed

Kirks Folly, global fantasy jewelry and accessories manufacturer, today announced the launch of its redesigned and expanded online boutique (http://www.kirksfolly.com). The site features a new user interface, enhanced slide-show format, expanded search capabilities, and safe shopping features. In addition, 125+ new products have been added to the company's extensive inventory of fairy jewelry, angel jewelry, fantasy accessories, and star and moon jewelry. Now, over 700 pieces of fun-fantasy costume, couture, and handcrafted jewelry as well as a full line of fantasy-theme clothing, accessories, and collectibles are available online.

The Kirks Folly website offers customers a seamless "browse/shop" experience via a new and easy-to-use interface. Visitors can access product information and availability, view detailed full-color photos, searches inventories, and find retail locations.

"That's why we are so thrilled about our new website. Customers can quickly access our extensive inventory, shop effortlessly, post comments and questions, and be assured that their privacy and security are guaranteed," states Jenniefer Kirk.

Introduced twenty-five years ago, the Kirks Folly line remains unmistakable - fairy, angel, moon and star motifs arrayed in lavish settings of semi-precious stones, crystals, pearls, and chain rhinestones. Themes have grown to include mermaids, dragonflies, and an enchanting lineup of movie and storybook characters. Kirks Folly offers a wide selection of earrings, bracelets, necklaces, pins, charms, watches, and pendants. Their signature motifs also appear in the company's clothing, accessory, home decor, and collectible lines.

Synonymous with innovative design and trend setting vision, the family owned and operated company has built a reputation for a commitment to quality workmanship and customer satisfaction. Production manager, Pat Smith, tells us, "We're demanding. The bar is set high, and every one of our products must meet and exceed strict standards. Ultimately it's the customer who has the final say, and I'm proud to report the response has been overwhelmingly positive. Our new website is an extension and reflection of the Kirks Folly customer-centered policies - we've made collecting our beautiful and beautifully crafted products even more exciting and fun."

About Kirks Folly

Kirks Folly is a leading manufacturer and global distributors of branded, fantasy jewelry, accessories, home decor and collectibles, plus Kirks Folly DreamKeeper Collection fantasy-theme clothing. Collections include an extensive range of romance, fantasy, and storybook themes. The Company's products are available at retail locations in the U.S. and the U.K., at QVC U.S.A. and QVC U.K., and online at http://www.kirksfolly.com.

Kirks Folly is headquartered in Providence, Rhode Island. For press inquires contact Mop Prime of Smith-Felver & Prime, Ltd. At (215) 794-8937

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Jenniefer Kirk
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