Tradition and technology mix for summer camp marketing

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Kennolyn Camps lists a session of summer camp on eBay.

Along with cars, real estate, collectibles, and almost anything else imaginable, eBay devotees can now bid on a week long session at one of America's favorite summer camps.

The traditions and customs of Summer Camp are alive and well at Kennolyn Camps but they didn't want to miss out on the world's largest online marketplace.

“eBay makes great sense for us,” says Camps Director, Andrew Townsend. “Kennolyn Camps draw heavily from Silicon Valley and we have a very tech savvy clientele. We think they are going to love to see Kennolyn presented in this way.”

Bidders may also get a bargain. “We have no idea what the session will fetch but we will honor the price of course,” said Townsend. The listing expires on Friday, Aug. 5th. The session up for bid is Aug. 21-27.

eBay isn't the only way Kennolyn and other camps are utilizing marketing technology. Kennolyn has bid for keywords on Google and sends out regular e-newsletters.

“Even though 75 percent of our business comes from word of mouth referrals,” notes Townsend, “we have to use all the marketing methods that are available.”

Gary Downing, a parent of two die-hard Kennolyn campers agrees: "I love finding Kennolyn on eBay and Google" he says. "I already know Kennolyn has great traditions and history but as a parent and a Silicon Valley veteran it is good to see that they are keeping up with the times. It gives me confidence to see that they follow trends and embrace modern technology."

Campers do not need to worry that technology will take over the camp experience. “We will never gather round the glow of a computer to sing camp songs and tell stories,” says Townsend. “Kennolyn will always be a human experience, even if we use technology to spread the word about our camps.”


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Nick Haug
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