Free Doughnuts and Coffee For All Moms Across the Country

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Moms enjoy signature coffee and original glazed doughnuts from Krispy Kreme upon registration for ClubMom and its Dollar Drive for Charity initiative.

Motherhood brings only the sweetest things in life! Throughout the month of August, moms who join ClubMom (http://www.clubmom.com), the free national membership organization where moms go to shop, get rewarded, find advice and connect with each other online, will receive an e-coupon for a free 12-oz Signature Coffee and Original Glazed Doughnut from Krispy Kreme. In addition to a free ClubMom membership and a well-deserved treat, ClubMom will donate one dollar to moms' favorite charities through the “ClubMom Dollar for Drive Charity” program.

“Moms have one of the most important jobs in America. On a daily basis, they raise our nation's kids, strengthen our neighborhoods and drive our economy,” says Alexandra Aleskovsky, Chief Marketing Officer, ClubMom. “ClubMom is proud to partner with Krispy Kreme as we reward moms who deserve a break with exclusive deals like these. While doing so, we hope to harness the power of moms nationwide by helping to support their favorite philanthropic causes.”

“Krispy Kreme is proud to partner with ClubMom to offer a well-deserved reward for moms throughout the country,” said Stan Parker, Senior Vice President of Marketing, Krispy Kreme. “Krispy Kreme has long supported a variety of local non-profits, so we're excited to be a part of the Dollar for Drive Charity program, a great way to give back to our communities.”

As part of the “ClubMom Dollar Drive for Charity,” upon each mom's free registration, ClubMom will donate one dollar to the charity of her choice of many nationally recognized charities including the March of Dimes and National Multiple Sclerosis Society. Moms can indulge their sweet tooth with a Krispy Kreme Signature Coffee and Original Glazed Doughnut by joining ClubMom free at http://www.clubmomdollardrive.com.

This exclusive Krispy Kreme offer for all moms who join ClubMom is valid through August 31, 2005, also the last day to redeem the e-coupon.

About ClubMom

ClubMom (created and administered by CMI Marketing, Inc.), established by Meredith Vieira, moderator of the popular daytime talk show “The View,” actor and social activist Andrew Shue, entrepreneur and ClubMom Chief Executive Officer, Michael Sanchez, among others, is a free national membership organization with the mission to recognize, reward, and celebrate moms for what they do every day. With already more than 2 million members and growing fast, ClubMom invites moms to join FREE and take advantage of the many benefits of membership. Members are provided with the all-in-one destination where moms go to shop, get rewarded, find advice and connect with each other online.

Because companies recognize moms as the “CEO of the household” and want their business, ClubMom members receive VIP savings and offers from America's best retailers including Dodge, Unilever (the manufacturers and marketers of household brands like Lipton®, Skippy®, Hellmann's®, Dove®, Suave®, Wisk®, etc.), The Home Depot, PepsiCo, Verizon Wireless, Bed Bath & Beyond®, Toys“R”Us®, Nine West, Easy Spirit, Spa Finder, gap.com, sephora.com, lanebryant.com, orbitz.com and barnesandnoble.com, divisions of grocers – Royal Ahold, A&P and Safeway, and hundreds of other companies. While shopping with these partners, ClubMom earns points toward rewards like spa visits, dinners out and getaways. In addition, ClubMom provides an online community and Resource Center where members can share their mom-wisdom, and also find expert advice, inspiration, and know-how from other moms.

About Krispy Kreme

Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts, including the Company's signature Hot Original Glazed. Krispy Kreme currently operates approximately 370 stores in 45 U.S. states, Australia, Canada, Mexico, the Republic of South Korea and the United Kingdom. Krispy Kreme can be found on the World Wide Web at http://www.krispykreme.com.

CONTACT:

Meredith Pincu

Senior Manager, Public Relations

ClubMom

(646) 435-6525

mpincu@clubmom-inc.com

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Meredith Pincu
ClubMom
646-435-6525
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