Harvard University John F. Kennedy School of Government Selects edGenuiti CRM

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Harvard University John F. Kennedy School of Government Selects edGenuiti CRM for Higher Education to improve their student recruitment, communications and application process.

edGenuiti Worldwide producer of enterprise software designed specifically for higher education was chosen by Harvard University's John F. Kennedy School of Government after an extensive review for a communication and enrollment management solution to implement their Multi-Channel & Multi-Campus CRM for Higher Education.

"We selected edGenuiti for its ability to deliver strategic enrollment management initiatives. edGenuiti will give us the ability to better understand and segment our prospective student population, giving us the ability to design specific and personalized communications moving the right student along our enrollment process. In addition, edGenuiti will also give us the ability to manage our application process while also assisting in completion and confirmation. edGenuiti will give our admissions staff the power and ability to expand our capabilities and is designed with such flexibility to help us grow far into the future," explains Richard Cahoon, Director Of Enrollment and Information Systems, John F. Kennedy School of Government.

"The selection of Harvard University's John F. Kennedy School of Government is confirmation of edGenuiti's market leading position of providing the best of breed CRM for Higher Education in use by not only more institutions then any other CRM but also by a diverse range of institutions. From academically elite schools such as Harvard University, to small private schools such as the University of Bridgeport, to state run schools like the University at Albany to multi-campus career oriented schools and even companies like Datamark, a division of eCollege who use edGenuiti to service dozens of publicly traded proprietary schools, edGenuiti continues to be the clear choice for student recruitment, communications and application management no matter the institution size or education market it serves," explains Kevin Aleman, Founder and CEO of edGenuiti Worldwide.

About Harvard University's John F. Kennedy School of Government

Originally established in 1936 as Harvard University's Graduate School of Public Administration, the John F. Kennedy School of Government today encompasses 10 research centers and institutes, and more than a dozen executive education and degree programs. The mission of the John F. Kennedy School has always been an abiding commitment to advancing the public interest by training skilled, enlightened leaders and solving public problems through world-class scholarship and active engagement with practitioners and decision makers.

For more information, go to http://www.ksg.harvard.edu

About edGenuiti Worldwide, Ltd.

edGenuiti is a global leader in providing a wide range of business critical student recruitment, admissions management, and student retention services and technology into a single enterprise framework resulting in true institution wide enrollment intelligence. In addition to Harvard University, edGenuiti solutions are used by hundreds of schools worldwide, such as the University of Arizona, the State University of New York such as SUNY Brockport, and the New Jersey Institute of Technology. edGenuiti technologies are also used by world-class organizations serving higher education such as eCollege's enrollment division Datamark, Studyabroad.com, and elearners.com.

For more information, go to http://www.edGenuiti.com

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