Moxie Moms® Expands; Brings Friends, Fun & Fitness to Moms Throughout the Nation

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Moxie Moms is expanding from Boulder, Colo., into a nationwide organization. Moxie Moms helps ease the transition into motherhood by focusing on having fun and staying in shape while being a great mom.

Moxie Moms LLC, an organization of more than 1,000 moms dedicated to making it easier to be a mom with fun & fitness oriented events and discounts from local businesses serving moms, is now expanding nationally. New chapters will soon start in Phoenix, Ariz.; the Bay Area, Monterey & Santa Cruz, Calif.; Pembroke Pines & Weston, Florida; Portland, Oregon; Austin, Texas; and Richmond, Va.

Moxie Moms helps new and experienced moms find a community of moms for friends, fun & fitness. Moxie Moms offers events for moms to meet other moms, get back into shape, get out of the house, learn the secrets of what mommy tools to get and where to get great deals, and for everyone to play with their babies and toddlers. Events include walks on trails and in malls, swims at the pool, movies with the babies, a packed house at Gymboree or Little Gym, dancing to music and creating works of art. Plus, Moxie Moms members get 15 percent or better discounts at locally owned businesses serving moms and children who work with Moxie Moms.

Moxie Moms works with more than 140 locally owned retailers and service providers (including licensees and franchisees) serving moms and children, including: The Little Gym®, Gymboree®, Stroller Strides®, Boulder Running Company, Grandrabbits Toy Shoppe, Outdoor Divas, Playfair Toys, Music Together®, Kindermusik®, Bosom Buddies, Flatiron Athletic Club, and many more.

Susan Lavelle, Founder of Moxie Moms, says, "(We are) a community of moms sharing an important phase of life. (Moxie Moms) provides companionship, friendship, and advice for the basic activities of living a good life accompanied by a precious little one -- or two or more. These activities include regaining a level of fitness lost to pregnancy, acquiring the tools and gear of child rearing, and having fun while being a mom."

Moxie Moms’ primary mission is to help moms succeed in their pursuit of a community of moms for friends, fun and fitness.

Moxie Moms Five Guiding Beliefs:

1.    Safety first; all activities will be safe for moms and little ones.

2.    Everything we do will be fun, e.g., no meetings.

3.    A "Moxie Moms Event" means other moms will be there, too.

4.    Our focus is friends, fun & fitness. We don’t want to be the only resource for moms, just the favorite.

5.    We believe moms can bring their little ones everywhere.

For additional information on Moxie Moms and services provided to moms and locally owned businesses, contact Joe Lavelle (303-413-0852) or visit

About Moxie Moms:

Moxie Moms was founded in 2003 by Susan Lavelle with the support of a network of moms who wanted to build a community for moms. Susan is the President of Moxie Moms, the mother of Isabella (3 years old), and is expecting her second child in September.


Joe Lavelle, CFO

Moxie Moms


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Joe Lavelle
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