Hardwood Floors: A Realtor's Goldmine

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Hardwood flooring is a common element of success in the sale of a property. In a study conducted by iFLOOR.com, a number of realtors agree that highlighting hardwood flooring in listing descriptions attracts more buyers.

For realtors everywhere, the backbone of any sale is effective marketing. With the cutthroat competition in real estate, the property you are selling has to have an edge over others, and the flooring you have just might make the difference.

Hardwood flooring is a common element of success in the sale of a property. In a study conducted by iFLOOR.com, a number of realtors agree that highlighting hardwood flooring in listing descriptions attracts more buyers.

This is further supported by a survey from The National Wood Flooring Association, which indicates that 90% of realtors find that homes with wood flooring sell faster and for higher prices than houses without wood floors. Anita Howard, the organization's Communications Director, adds that 32% say that it increased home prices by 2-5%, while 10% say that wood floors boost the value of homes by about 6-10%. About 2% of realtors say that it helps properties top the price of others in the area by more than 10%.

Even real estate appraisers agree. Says Jake Boeger of Boeger Real Estate Appraisers, "Adding updated hardwood flooring can add to a home's overall condition." He adds a note of fair warning though, "I always stress to homeowners that they need to research their market to find how much homes in good condition are selling over homes in average / poor condition."

Charles Loo, an appraiser from Orange County, CA says "I think a real, solid hardwood floor increases the value of a home." Based on the feedback from a group of appraisers and realtors surveyed in the study, there is a clear consensus that an investment in hardwood flooring is a good way to boost a home's valuation, and sell that property more quickly.

Since the early '90s, hardwood flooring has been making waves, capturing a quarter of the market share once dominated by wall-to-wall carpeting. Today, sales for this type of floor continue to grow at an exponential rate. iFLOOR.com, the largest internet-based flooring store, has been at the receiving end of this upswing in demand. According to Steve Simonson, CEO, since its inception, the company has grown by 5,900%. Hardwood flooring makes up 29% of the company's sales.

About iFLOOR.com

iFLOOR.com is a discount online flooring retailer offering over 60,000 products including hardwood, laminate, bamboo and cork flooring. Exclusive educational articles and installation videos are also available in the Website. More information can be accessed at http://www.ifloor.com.

Contact:

Bryan Simonson

425-460-4748

pr@ifloor.com

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Bryan Simonson