Importer Brings Extra Virgin Olive Oil Varietals from Israel to US Market

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Company offers consumers a choice of three olive oil varietals, including two rarely seen in the United States.

Springfield, MA (PRWEB) August 1, 2005 – The Harrington Trace Corporation, a gourmet food import company, recently began shipping Israeli Gold extra virgin olive oil. Available in three distinctive varietals -- Manzanilla, Barnea and Soury – the oils are imported from award-winning producers in Israel.

John McBride, the president of Harrington Trace, explained that the company sought out Israeli olive oil specifically to fill a void in the marketplace. With the growing surge in the popularity of olive oil, products from Italy, Spain and Greece are readily available to American consumers. Israeli oils are still relatively rare in the U.S. In keeping with its market strategy of introducing under-represented gourmet-quality foods and beverages to the American market, McBride said, Harrington Trace selected the three Israeli Gold varietals for introduction in 2005

According to McBride, even identical varieties of olive oil produce a distinctive taste depending on the country of production. “Just like fine wines, olive oils embody the geography and climate of the place where the fruit is grown,” he said. McBride said Harrington Trace wanted to offer consumers the unique flavor characteristics of Israeli oil in unblended varietals, adding that the Barnea and Soury varietals are rarely seen in the United States.

Israeli Gold oils are bottled in 375ml cobalt blue European glass bottles, a unique and distinctive look for the product. “The bottle was chosen in part for its beauty, but primarily because of its ability to protect the oil from the degradation that can occur when oils are subjected to light,” McBride said.

Israeli Gold olive oils are available direct to consumers on the web at http://www.harringtontrace.com. The company also plans to make the oils available at specialty food and gourmet shops nationwide. For additional information, visit http://www.harringtontrace.com. Israeli Gold and Harrington Trace are trademarks of The Harrington Trace Corporation.

About The Harrington Trace Corporation:

The Harrington Trace Corporation is a privately-held gourmet food and beverage import company headquartered in Springfield, Massachusetts.

Contact:

John McBride

President

The Harrington Trace Corporation

(413) 303-1290

http://www.harringtontrace.com

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