Boston, MA (PRWEB) August 1, 2005
NYTEXÂ Natural Sleep Supplement Launches National Campaign and Sponsorship of Eurovision winner Helena Paparizou and Greek Megastar Nikos Kourkoulis
Helena (Elena) Paparizou, who represented Greece in the 2005 Eurovision event, and won the 50th Eurovision song contest, has captivated European audiences with her performance of the song, ÂMy Number One.Â Elena, the newest star in the European music industry is broadening her fan base with a seven-city North American tour. In addition, Nikos Kourkoulis, the Greek Megastar, will be touring with Ms. Paparizou.
Events begin with a launch of the tour in Chicago on Sept. 23, and a second performance in Las Vegas on the Sept. 24. The tour will continue through Canada, stopping at Massey Hall in Toronto and The Palace in Montreal. Ms. Paparizou and Mr. Kourkoulis will perform at the Trump Taj Mahal in Atlantic City on Oct.1.
ÂWith this event sponsorship, Tharos Laboratories is introducing our new product, NYTEXÂ, a natural antioxidant sleep supplement, to thousands of consumers in America and Canada,Â said Dr. Nikos Linardakis, President and CEO of Tharos Laboratories, Inc. ÂOur company motto is 'Strength from Nature, Endorsed by Science.' By helping to bring the natural talents of Helena and Nikos to North America, we are proud to increase our product branding program. In addition, we believe that the wide reach Hellenic Radio will have a hugely positive impact Â and build awareness of our brand name with millions of people.Â
The North American national tour will include a large direct mail campaign, poster distribution in each of the seven cities on the tour, as well as a full-color magazine for distribution in local markets. In addition, sponsorship in the National Herald, a Greek-American daily newspaper, will increase brand exposure for NYTEXÂ. The campaign doesn't stop there! NYTEXÂ will be included in on-air sponsorship tags each week in July, August and September, and, in addition, daily repetition on national radio and television, along with e-mail links will support NYTEX sales.
ÂThis multi-tiered marketing campaign emphasizes our support for natural talent, and enables us to reach a broad range of consumers in America and Canada. It supports our store-based marketing efforts and will increase brand awareness for NYTEX Natural Sleep Supplement,Â says Todd Heeg, Director of Sales.
NYTEX is the premier, physician-formulated, natural antioxidant sleep supplement on the market today.
Find out how natural solutions can help a national problem:
Author of over a dozen medical texts, Dr. Nikos Linardakis has closely studied sleep problems for many years, and has identified numerous natural ways that can help people get the sleep they want and need.
Through public events such as ÂNatural Sleep Solutions Week,Â Dr. Nikos educates Americans on the importance of quality sleep and how to attain it.
ÂAfter years of research and development into the natural science of sleep, our company, Tharos Laboratories, Inc. has introduced NYTEXÂ Natural Sleep SupplementÂa new, non-habit-forming, natural dietary supplement with a concentrated dose of antioxidants. NYTEXÂ is unique because it is physician-formulated, with a proprietary, patent-protected blend of ingredients designed to help calm irritation and restlessness at bedtime, to promote falling asleep easily.Â
Dr. Nikos believes in the importance of antioxidants to promote healthy sleep. NYTEXÂ contains PROCIDINÂ, a powerful, patented antioxidant blend derived from wild blueberries and grapes.
NYTEXÂ is available for purchase online at http://www.BuyNytex.com, through call centers (866-NYTEX-4-U), and at specialty retail stores.
To schedule interviews, request NYTEXÂ Natural Sleep Supplement samples or if you would like more information about Tharos Laboratories, Inc. and its products, please visit us at http://www.TharosLabs.com or http://www.NYTEX.info, or call 1-888-TLI-LABS.
Tharos Laboratories, Inc.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.